Tom Ogilvie MSc, BA (Hons)'s Linkedin Analytics

I'm a Masters degree educated, digital marketing specialist with experience across all key areas of digital marketing. My career began in 2010 and since then I've worked in the automotive, FMCG & e-commerce industries and now I find myself working in the agency world. Current responsibilities include managing an annual six-figure paid advertising budget across a diverse client base, where I'm responsible for every aspect of paid campaign management, including (but not limited to): keyword research, ad copy writing and landing page optimisation, tracking management & set up and utilising all appropriate ad extensions. Further to this, I have extensive experience across the full digital marketing mix, whether it be running paid social, looking after complex web development projects from a brand perspective, developing and improving digital agency relationships, devising digital strategies and creative briefs, writing social media copy etc. I love the medium that I work in! CMS Systems Used: Wordpress, Umbraco, Joomla, Magento, Craft Tools Used: Buffer, Sprout Social, Hootsuite, CrowdControl, SEMRush, SE Ranking, Google Search Console, Google Analytics, Google Ads Specialties: Social media strategy, paid social, digital marketing strategy, content creation and marketing, digital brand building, digital campaign management measurement, analysis and reporting.