Renault Group

Passionate about cars and user experience, I'm committed to the online journey at Renault Group, using international digital platforms to exceed the sales and marketing results by local customization.

I'm responsible for creating a collaborative work environment and determining the direction, by providing guidance to several agile working groups about a portfolio of complex digital projects.

For this purpose, I’m coordinating the IT Product projects, constantly improving the activity by being highly outcome oriented. My experience is requiring and offering the clarity to stay in sync and get the best work done, motivating the deployment team to accomplish goals in the most effective way, following the next main actions:

- Building the strategy with the team: 10 colleagues, represented by senior projects managers, product owners and trainers (planning, development, testing, deploying, and monitoring);
- Develop implementation plans for production releases, securing “Go/No Go” decisions;
- Allocating and managing resources: define the specifications and all the deliverables allowing the deployment and the support of the Renault Group digital solutions;
- Problem solving: coordinate creation of training materials to promote improvement in behaviors, knowledge and conduct refresher courses for existing personnel on relevant subject areas;
- Managing complex digital marketing projects: ensure the quality and outcome of the project;
- Communicate progress to stakeholders: drive project success for key performance indicators;
- Coaching to improve team members skills: accountable for continuous update relative to cars industry projects, processes and metrics;
- Representing the team needs: data analysis to identify business opportunities & drive change through goals.

I’m deeply oriented to results: 
- I increased the products adoption by 15% compared with 2022;
- I improved the average deployment value by optimizing over 30% of the processes in less than 1 year.

Web Deployment Team Leader - Customer Experience

As a key role in the coordination of the digital teams activities related to their websites, I was acting as the liaison between the technical and non-technical streams at all levels, translating brands requirements into software solutions, support and improvements.
 
I’m good at anticipating needs, making people feel heard and ensuring that they get as much value as possible from their experience. As a facilitator for global stakeholders, I evaluated business needs from internal customers (26 countries), sharing comprehensive project documentation/training, analyzing results and suggesting effective upgrades with agile mindset.

Working closely with product owners, CRO, Content, SEO & Analytics experts, Deployment plus other connected teams (steering the direction of 7 streams), I'm ensuring robust relationships that makes the project to be finely planned and enhanced by the next actions:

- create a digital partners ecosystem to adapt new technologies and build business opportunities;
- define KPI’s, coordinate resources and teams to deliver outcomes, ensuring their availability and allocation;
- examine existing business model, discussing findings with the brands managers, designing, and documenting the appropriate improvement solutions;
- define, implement the markets governance update with related processes;
- develop effective plans and monitor all aspects of the project, including scope, change and release management;
- contribute to the development and optimization of the web products, based on A/B tests and personalization results;
- help stakeholders to work effectively and manage the progress with risks, dependencies or issues;
- work closely with client and corporate teams to ensure results are delivered and aligned with the strategic performance objectives.

Digital Operations Manager - User Experience

During this role I worked as a senior web specialist and business analyst together with several global teams in order to improve the local Renault and Dacia websites results, by offering deployment qualitative evaluations, training, workshops, support and analysis for corporate digital platforms.

Actions:

- project management of design and tech communication;
- lead the digital deployment process, issues identification and resolution actions, managing web platforms (AEM, JIRA, Confluence and others) with a full suite of integrated services by virtual teams coordination;
- risks prevention: ensuring that the requirements of the environment are fully met before the release;
- deploy applications and perform sanity-checks in order to increase the stakeholders performances;
- 5 websites migrated to a new platform in one year;
- up to 7 countries (with 2 brands) guided in the same time: RO, TR, IT, BG, SI, HR, RS.
- understanding the risks from digital automotive sector and software development process for customers, by constant analysis, functional tests and UX improvements;
- working with Agile frameworks considering continuously track for tasks completion, near the developers, to always have a clear image of the project status at any point;
- become a strong team player with high communication skills by creating educational content and coordinating training meetings at various levels, in order to implement and manage change when necessary;
- ensure all team members are engaged and involved in the project, performing their goals in an efficient manner, in order to reach agreed deadlines and at the requested quality (planning, resources, crisis management);
- all these actions, with two major scopes: to optimize the conversions rates and to increase the digital marketing funnel efficiency, following the strategic planning of the program.

Senior Project Manager

Sodexo Benefits and Rewards Services

Following the performing marketing plan, based on inbound techniques, I was in charge of implementing an effective presence of company’s business in online environment, using Google Ads, newsletters, social media, leading the development and execution of personalized marketing campaigns, from brief to reports.

Achievements:
The biggest achievement was to define the buyers profile, which helped to optimize costs and team efforts.

This action (for example) reduced the costs by almost 20% for an upselling campaign, to increase the meal vouchers value. I was in charge of campaign message creation, media communication planning and customer experience monitoring.

Also my responsibility was to measure performance of online marketing efforts (costs) and impact of digital activities (leads), take corrective actions, proposing improvement solutions & new development tactics.
- in charge of attainment marketing targets, win revenue from website, by helping the sales team to use data intelligently and to map customer journey more clearly. 

Keep strategies up-to-date, implement on the websites the requested actions to increase traffic, engagement and conversion (media planning, SEO improvements, content update).

Use reports from Google Analytics, Google Data Studio, Facebook Insights, HubSpot Inbound Marketing CRM to evaluate in details the campaigns results.

Project Manager - Inbound Marketing

Trust Motors - Peugeot/Citroën/DS/Opel

As a car market enthusiast I chose to work with powerful brands from a multicultural assembly - (ex PSA Groupe) - new Stellantis, to develop my knowledge with constantly Marketing fresh challenges, understanding the vehicles customer journey.

My main objective: to achieve results using efficiently the digital platforms for Peugeot, Citroën and DS brands, growing the customers engagement by bringing them a real level of convenience.

Accomplishments:
• improved the online reputation of the company with a proactive approach to detail (25% organic traffic increase, in the first year);
• coordinated the collaboration with national dealers network and with the agencies, ensuring that the most appropriate and efficient resources are available to the local business (for the importer and dealers needs);
• developed and put in operation the marketing product plan and following the results (especially high quality leads);
• ensured that the marketing projects are creative and adheres to best practices (marketing campaigns, content creation, copywriting, graphic design and video editing);
• support media relations, employee communications, trade shows, social media and multimedia activities.
• managing budgets and billing associated to.

Responsible for researching and developing relevant content (customer segmentation, different vehicles campaigns, press releases, newsletters, e-brochures, landing-pages, web-store, mobile apps) to promote the products & services, using digital platforms in order to meet strategic objectives.

Engage with persuasive texts for social media calendars, websites and press kits, respecting the SEO principles and using interpersonal, written and presentation skills.

Work closely with Product/Brand Managers, foreign digital teams from France and local Trade Marketing Coordinator to enhance overall strategic marketing plan.

Ability to present complex documentation, guides and simplify information to any level (from customers to top management).

Digital Marketing Manager - Peugeot & Citroën importer

Flanco Romania

Flanco Romania: local retailer for IT&C, electronics and home appliances. During my operations in this team I was involved in e-Commerce activities, taking care of online commercial aspects for Flanco.ro website, where I had the opportunity to learn about new web practices, Emag.ro Marketplace project flow and teamwork.

Accomplishments:
• Built exciting, accurate and relevant web content for flanco.ro
• Managed the information in web-space (technical documentation, product prices/description/images), editing in Photoshop and ensuring all content is on-brand, UX & SEO approved
• Stocks analyzes and reports, using Magento (CMS) and Navision (ERP) - working to tight high-capacity daily deadlines
• Website format updates: promotional campaigns stipulation, new categories/products/filters
• Processing data​: products, no.of consumers, sales
• Maintaining customer relationships and ensuring clients loyalty through excellent service
• Following competitors price policy, comparing values to improve the offers
• Created the collaboration with emag.ro Marketplace team (point of contact for product owners, support, developers, testers)
• Working with competing priorities
• Reporting: explaining why some customers were responding to ad campaigns, abandoning shopping carts, or leaving the website.

Project exposure:

1. eMAG Marketplace
• ensure the content management systems and products compatibility between Flanco.ro and eMAG.ro (the most important Romanian online retailer)
• content supervisor, discuss technical aspects about products with software developers/sales forces, establish standards/procedures and track them to ensure fulfillment of orders

2. Black Friday
• microsite content administration
• JIRA Service Desk and Magento orders/complaints solving

3. Discount Days
• microsite content administration

e-Commerce Specialist - Flanco & eMAG Marketplace

iMedia

Automarket.ro - one of the main Romanian online publications for cars owners, working closer with an active community, automotive researchers, automobile importers and distributors.

My duties:

• Building content and developing the community - 35.000 unique visitors/day
• Automobile market research - constant follower for the car makers digital communication channels
• Vehicles technical documentation, updating information about: equipment, prices, promotional campaigns 
• Obtaining official multimedia content (quality photo and audio-video format) in the shortest time possible for product page content development / editing in Photoshop
• Networking with JATO Dynamic - global leader in automotive marketing research (2012-2013 collaboration) 
• Engaging users in online facilities, listening and checking reported issues 
• Test and report quality problems: strange front-end content from the modules of the website, delay in any aspect, provide feedback to software developers team on defects
• Google Analytics - custom reports 
• Monitoring competing publications and prioritizing information

Digital Marketing Specialist - Automarket.ro

Domo Retail SA

Romanian retailer for Electronic home appliances, IT&C equipment.

During my first job I was able to perform the essential responsibilities of consultative selling for almost one year. This position offered me the possibility to experience a complex retail business and learned me how to sustain the monthly sales target.

Strength: 
Technical knowledge for electronic home appliances;
Solid team interaction;
Operating stocks of goods.

Brief responsibilities description:

• contribute to achieve team revenue performance assisting clients in identifying their interests and offering solutions;
• responsible for updating prices, promotions, stocks in store;
• merchandising products in concordance with marketing standards of the company;
• warranty assistance: primary diagnosis, preparing the service voucher;
• communication with the central warehouse/clients to set the deliveries.

Sales Representative

I’m a pragmatic economist by education and a digital savvy by profession, with high interest in automotive trends, motivated by the research progress and the creativity of using its results.

Naturally curious and engaged in collaboration, I developed my experience in multicultural carmakers digital marketing & communication (for about 11 years) and I'm continuing my career with passion, driven by the wish to create increasingly value for every stage of online product interaction.

Started with webmastering and e-commerce, then leading the national digital marketing strategy for a Romanian cars importer, I’m currently focused on international web performance analysis & global digital products, improving my worldwide expertise in Agile mode, for an enhanced user experience (based on Adobe Experience Manager CMS).

I stand for:
✅ Business model and concept creation
✅ Opportunity and impact finding
✅ Strategic thinking and planning
✅ Business & customer thriving
✅ Collaborative value delivering

P.S. Early feedback is the key.

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