The Estée Lauder Companies Inc.

Design System Designer

Fishbowl

High-growth startup during its industry comeback to lead the redesign of its legacy CRM SaaS platform for restaurants. Quickly promoted from Product Designer to Lead, driving design in a fast-paced environment where rapid iteration, cross-functional collaboration, and hands-on execution were essential. Partnered closely with engineers and data scientists to modernize the product, migrate to new infrastructure, and ship feature parity while introducing modern UX standards.

- Designed scalable dashboards that translated complex marketing data into clear, actionable insights, contributing to a 30% increase in NPS.
- Improved onboarding and campaign creation flows (Email/SMS), simplifying setup and driving higher engagement.
- Built and documented  design system library, consolidating UI patterns across old and new features to enable faster iteration and consistency.
Delivered responsive, conversion-focused redesigns for client-facing websites, improving clarity and reducing cognitive load.

Lead Product Designer

Product Designer

Liberty Mutual Insurance

Designed enterprise tools for insurance agents and direct-to-consumer products in one of the world’s largest, most regulated industries. Operating within a complex corporate environment where trust, compliance, and precision are paramount, I often had to dig deep across teams and systems to uncover requirements, validate data, and align stakeholders before solutions could be designed.
- Redesigned quoting workflows for 30,000+ agents, cutting quoting time by 15% and reducing error rates by 8%.
- Designed and maintained reusable component libraries that scaled across enterprise and direct-to-consumer platforms.
- Launched consumer-facing mobile app improvements for premium payments, enabling 50,000+ users to easily manage plans and methods.
- Applied user research findings into iterative design cycles, ensuring balance between business goals and customer needs.

Associate Product Designer

Awards-winning product designer with 4+ years of product design experience, which spans across highly regulated global insurance corporations, scaling design in a high-growth startup, and delivering a robust design system at a global conglomerate with 25+ sub-brands.

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