Twannetta R. Weaver's Linkedin Analytics

Twannetta has been featured in Timesharing Today, The Journal WSJ podcast & numerous national print campaigns. She is an advertorial contributor to national nonprofit SkillUp Coalition. She is an award winning marketing & business strategist who drives results, produces impactful communications, embodies decision velocity, curiosity, humility & excellence. She develops high functioning teams & improves small businesses’ metrics to exceed marketing, financial, customer acquisition, customer success & revenue goals. She has earned 11 years content /digital marketing, e-commerce & copywriting experience, 11+ years high profile product & project management experience & 14+ years of customer advocacy, legal (contract negotiations, drafting & vendor agreements), hospitality management & business consultancy experience. She led digital & social media marketing strategies from sales funnel to 30% conversion rate. She led teams of 51+ direct reports with a specialty in high stakes issue resolution & legal matters. She provides consultation services & marketing strategy to 3 states in 5 different markets with over 300 agency franchisee biz owners. As a project lead, Twannetta successfully launched the go-to-market hospitality industry's most impactful inventory return program for a prominent timeshare company. She delivered inventory return goals (estimated financial impact of over 10 million dollars over a 5 year period) while providing company & customers with win-win inventory exit solutions from 2014-2020. She implemented initial project requirements, go-to-market strategies & collaboratively created social media marketing strategies for the industry's revered Scambusters program from 2015-2020, designed to counter scrupulous timeshare exit companies from targeting unsuspecting timeshare customers who were searching for viable timeshare exit solutions. She is the recipient of numerous awards, industry recognition & nominations, individually & as a project team to name a few: American Resort Development (ARDA) Award for Innovation- Ovation by Wyndham Program May 2016 & nomination for an American Resort Development (ARDA) Award for Customer Service April 2019. Core Competencies: Business consulting Content marketing Digital marketing / campaign management: Ads - Instagram, Facebook, LinkedIn, TikTok, SEO, Social listening Organic content creation / paid media Copywriting/technical writing Corp com Contract & vendor management Contact center management Hospitality law Case management Adjudication Product & strategic project management