Twannetta R. Weaver's Linkedin Analytics

An experienced PR, marketing, communications & business growth leader, Twannetta has been featured in Timesharing Today, Stack Influencers, The Journal WSJ podcast & numerous national campaigns. She is an editorial contributor to national nonprofit SkillUp Coalition. She is an award winning marketing & business strategist who drives results, influences impactful content, embodies curiosity, humility & excellence. She develops efficient teams & improves small businesses’ metrics to exceed customer acquisition & revenue goals. She has earned 12+ years content /digital marketing, e-commerce & copywriting experience, 11+ years high profile product & project management experience & 14+ years of customer advocacy, legal (contract negotiations, drafting & vendor agreements), hospitality management & business consultancy experience. She led digital & social media marketing strategies from sales funnel to 30% conversion rate. She led teams of 51+ direct reports with a specialty in high stakes issue resolution & legal matters. Now she provides business growth & marketing strategy in multiple districts & markets with over 800 agency franchise biz owner locations. As project lead, Twannetta successfully led the go-to-market strategy for the hospitality industry's most impactful inventory return program for a prominent timeshare company. She delivered inventory return goals (estimated financial impact of over 10 million dollars over a 5 year period) while providing company & customers with win-win inventory exit solutions from 2014-2020. She implemented initial project requirements, customer service, internal & public relations messaging campaigns. She created social media marketing strategies for the industry's revered Scambusters program from 2015-2020, designed to counter scrupulous timeshare exit companies targeting vulnerable timeshare owners searching for contract exit solutions. She is the recipient of numerous awards, industry recognition & nominations, individually & as a core project team: American Resort Development (ARDA) Award for Innovation- Ovation by Wyndham Program May 2016 & nomination for an American Resort Development (ARDA) Award for Customer Service April 2019. Inquiries: twannettaweaver@gmail.com Core Competencies: Servant leadership Business consulting Content marketing Influencer marketing Digital campaign management: Organic & paid ads: Instagram, Facebook, LinkedIn, TikTok, SEO + Social listening Copywriting Corp com Contract & vendor management PR Strategy Hospitality law Case management Product & project management