Recorded Future

I’m on the marketing team at Recorded Future, a $300m+ ARR, high growth cyber security company focused on securing our world with intelligence.

Chief Marketing Officer

dotCMS

Independent member of the board of directors for open source hybrid CMS provider

Board Member

Acquia

Acquired by Vista Equity Partners for $1b

I rejoined Acquia in early 2019 to lead Product Marketing. During my time, we acquired three companies to round out our Digital Experience Management product portfolio, and we introduced simplified product packaging to better articulate our capabilities across multiple product lines. I left right after the Vista acquisition.

SVP Product Marketing

Drift

Advisor

Jebbit

Acquired by Vista Equity Partners (spot a trend yet?)

Underscore VC

Altair RapidMiner

I was responsible for global go-to-market strategy (product-led growth), product marketing, and communications at RapidMiner, a machine learning pioneer.

- Tripled ARR to over $10m and transformed a classic top-down enterprise selling model into bottoms-up product-led growth.
- Led RapidMiner's placement as a Leader in the 2018 Forrester Wave for Predictive Analytics and into the overall top spot in 2018 Gartner Data Science Platforms Magic Quadrant.

I was responsible for global marketing strategy, demand generation, product marketing, and communications. I joined in late 2012 during Acquia's rapid growth phase, and we grew ARR from $45m to over $130m in 2015.

- Acquia's marketing team won the 2014 Marketo "Revvie"​ for most dramatic business impact, by growing pipeline Y/Y by 129% and driving more than 66% of the new ARR in 2013.
- Led Acquia's placement in the Leader quadrant of the 2014 and 2015 Gartner Magic Quadrant for Web Content Management. Acquia was the fastest rising vendor during my time.
- Held the first two Acquia Engage customer conferences.

Optimizely

Responsible for global marketing strategy and execution at Ektron, who later merged with Episerver and eventually rebranded as Optimizely after an acquisition. 

- Grew license revenue by over 30% each year in role to over $50m
- Modernized legacy outbound marketing processes, cutting paid acquisition spend by 80% and decreasing CAC by 60%.
- Led Ektron's placement in the Leader quadrant of the 2012 Gartner Magic Quadrant for Web Content Management

Head of product marketing, developer marketing, analyst relations, and developer evangelism.

- Transformed go-to-market from mid-market to enterprise, leading to a 40% increase in ASP and record growth.
- Created developer evangelist program to support strategic customer, partner, and analyst activity.
- Oversaw the placement of Ektron in three Gartner Magic Quadrants.

Vice President, Product Marketing

HP Autonomy

Interwoven was acquired by HP / Autonomy in early 2009. After joining Autonomy, I moved into a traditional product marketing role where I I was responsible for corporate strategy, developer evangelism, and sales enablement in the Web Content Management group of Autonomy.

- Delivered leadership position in Forrester’s Web Content Management Wave and Gartner’s Web Content Management  Magic Quadrant.
- Created Autonomy Interwoven corporate demo platform, used daily by Account Executives and Sales Engineers.

Product Marketing

High growth SaaS executive with expertise in both enterprise product-led and  GTM models. I infrequently post advice on tech marketing at https://tomwentworth.com and used to host a podcast called Scaleup Marketing.

Taplio

Tom Wentworth's Linkedin Analytics

Tom Wentworth

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Taplio

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Tom Wentworth

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Tom Wentworth's Linkedin Analytics