Twila L.'s Linkedin Analytics

I am a data-driven digital marketer with over a decade of industry experience focused on growth marketing and performance metrics in the B2B Software, Climate, and Technology spaces. With experience in sales and marketing management, product marketing, journalism, content writing, editing, and remote team leadership, I am passionate about driving organizational growth and storytelling with data. Before coming to Seattle, I founded and ran my digital agency in NYC, traveled the world as a digital nomad while working with clients full-time, and spent several years in the San Francisco software and technology sector. After acquiring a degree in Marketing Communications from UCLA, I combined my love of writing with business objectives to develop and execute performance-driven marketing strategies. My primary focus is creating and leveraging targeted content for direct responses. This content captures leads, enables sales and client services, and drives overall revenue. Other interests include food, music, music, yoga, synchronized swimming, and speed reading. Specialties: product-led growth, editing, content marketing, demand gen, growth marketing, inbound marketing, analytic analysis, SEM, SEO, performance marketing, customer persona development, social media marketing, lead magnet development, blogging, target audience, brand fit, value proposition, remote team management, international project management, curriculum building, and mentoring.