Nationwide

• Provide continuous support and consultation in leveraging marketing technologies such as AI & Digital Asset Management and web content applications.

• Design and roll out effective processes and craft training materials to maximize the benefits of marketing technology, facilitating well-informed decision-making and refined business processes. 

• Engage in collaborative projects aimed at propelling business objectives through data analysis, statistical modeling, and machine-learning solutions.

Specialist, Marketing Operations

•  Create strategies and content to execute social media campaigns for B2B Social Selling Program.

•  Partner with internal teams such as Public Relations and Legal Council on plans for approval.

•  Deliver social media trends in weekly content meetings/social media intelligence.

•  Utilize Sprinklr, a social media monitoring tool, for engagement opportunities and reporting.

•  Generate weekly content, including creative & social plans.

•  Foster internal and external partnerships.

Sr. Coordinator, Social Media

Columbus State Community College

I provide mentorship to Columbus Promise Scholars. 

The Columbus Promise program is a city-wide initiative that offers access to higher education and enhanced economic and career development opportunities for Columbus City school graduates.

In my role as a mentor, I offer professional guidance, advice, networking, and opportunities for expanded growth and learning to the Columbus Promise Scholars. By sharing my expertise and experiences, I aim to help students gain valuable exposure and insight into various career fields while developing meaningful, long-term relationships with them.

Through one-on-one mentoring sessions, career workshops, and networking events, I strive to empower these talented individuals to reach their full potential and achieve their educational and professional aspirations.

Columbus Promise Mentor

Ty Banks Co.

•  Collaborated closely with clients to understand business needs and
professional expectations and used the information to define plans to boost
success.

•  Utilized platforms such as Twitter, Instagram, LinkedIn, and Facebook to
promote products, services, and content.

•  Edited new images to ensure alignment with brand image standards.
Developed and implemented strategic social media marketing plans.

Marketing Specialist

Signa Marketing

•  Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.

•  Tracked campaign performance and presented detailed results to clients.

•  Produced blog posts, pay-per-click ads, and promotional content.

•  Measured and reported on marketing campaign performance, gained insights, and compared results against goals to identify strengths and weaknesses.

Digital Marketing Manager

Cornerstone Church (Chandler, AZ)

• Created social media calendar, requiring scheduling of text blasts, social media posts, and marketing campaigns.

• Improved the company's Instagram page and feed by over 20% by adding high-quality content.

• Verified consistency in content and tone to optimize social media accounts.

• Manage Facebook, Twitter, Instagram, LinkedIn, YouTube, and other social media platforms and ad campaign accounts for all 3 Cornerstone Church locations in Chandler, Scottsdale, SanTan Valley Arizona.


Platforms include: Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn, WhatsApp, TikTok, and YouTube.

Social Media Marketing Specialist

Endurance International Group

• Build and manage strong relationships with current and prospective SMB clients in conjunction with marketing programs to help improve the client's business.

• Build and manage the development and implementation of marketing strategies and tactical implementation plans for SMB clients. This would include: Prepare periodic reporting of marketing campaign results for SMB clients, review and interpret results with clients, and recommend changes to maximize value. Use of analysis of past results and strategic planning techniques to modify campaigns such that sales and profitability of products and services can be optimized.

• Develop compelling and individualized content for SMB clients as part of their online and offline marketing campaigns.

• Manage new website development and website update projects to ensure on-time, on-budget, and on-scope delivery.

Marketing Project Coordinator

Computershare Canada

• Court Appointed Claims Audit Supervisor for the $2.1 billion dollar class action settlement against Volkswagen/Audi in Canada.
• Review and Analyze claims to verify settlement agreement provisions have been satisfied.
• Research and compile data, prepared reports and correspondence.
• Process email and portal-based alerts of case milestones, including receipt of specific client forms, receipt of objections, requests for exclusion, or other claim activity
• conducting claim audits, post-payment reviews, pre-payment reviews, and analyzing claim data to ensure compliance with the Class Action Settlement Agreement contract.

Class Action Claims Auditor

Vantel Pearls In The Oyster

• Provide service to Consultants over the phone and in writing on career and guideline support inquiries, commission & tax inquiries, social media strategy and Consultant Support inquiries, with the use of systems such as Skype, Zendesk CRM & G-suite by Google.
• Work with management to recognize and recommend improvements to field policies and procedures.
• Document all interactions with Consultants to help improve internal communications and program/policy execution.
• Reduced a 4-6 month backlog down to 72 hours.

Career and Guideline Support Specialist 

Chase

• Correspond to escalated mortgage banking concerns that are unable to be resolved through normal servicing processes. 
• Analyze all situations, identify and evaluate potential solutions and their outcomes and take appropriate action.
• Collaborate with government regulations and mortgage legal departments to analyze trends, synthesize 
findings and articulate viewpoints.
• Handled every case within The Dodd-Frank Act and Real Estate Settlement Procedures Act (Regulation X).
• Recipient of four awards; two service awards, one ownership award and one collaboration award.

Mortgage Banking Research Analyst II

PrestonMiles Kids

• Develop and execute strategic marketing inititives that increase brand awareness
• Increase brand visibility in the community via partnership with local organizations.
• Maintain marketing/event calendars, listing all events, trade shows and sales rep visits.
• First exhibition garnered a purchase order with luxury retailer, Barney's New York.

Co-Founder | Head of Marketing

Sr. Coordinator, Social Media at Nationwide

Hey there! Ty here, your tech enthusiast from Columbus, Ohio. I’ve been hooked on social media since the days of BlackPlanet and Myspace, and I’ve witnessed its evolution firsthand.

Currently, I’m making waves as a Marketing Operations Specialist, specializing in AI and Asset Management tools and systems. It’s a dynamic role that keeps me on my toes and allows me to stay at the forefront of innovation.

When I’m not knee-deep in marketing strategies or exploring the latest tech trends, you’ll find me enjoying quality time with my incredible family.

I’m always eager to connect with fellow professionals and explore new opportunities. Let’s link up and chat!

Taplio

Ty Banks ✪'s Linkedin Analytics

Ty Banks ✪

Want to drive more opportunities from LinkedIn?