Knotch

Growth Marketing & GTM Strategy

SMI Orthopedics (Tornier)

•Orthopedic sales representative, specialized in building and maintaining Tornier shoulder arthroplasty business in the Chicago Medical District
• Responsible for instruction of multiple shoulder and elbow systems by surgeons intra-operatively
• Managing the logistics of all Tornier trays and implants in the south-city to north-suburbs territory
• Constantly developing and building strong relationships with the top orthopedic surgeons in the Chicago-land area while displaying strong professional integrity, reliability, and vast medical knowledge in the field

Territory Manager

• Orthopedic sales associate, specialized in building and maintaining Tornier shoulder arthroplasty business in the Chicago Medical District
• Responsible for setting up meetings with surgeons, presenting products, getting hospital approval and instructing surgeons on product use intra-operatively
• Gained knowledge in shoulder arthroplasty, sports medicine, distal extremity surgery and joint anatomy
• Managing the logistics of all Tornier trays and implants in the south-city to north-suburbs territory
• Regularly cover Tornier shoulder arthroplasty cases in territory while implementing the surgical technique of multiple shoulder systems in the operating room

Sales Associate

Began my career in outside sales knocking on orthopedic surgeons' doors.

Transitioned into the startup world, and never looked back.

Currently leading GTM strategy at Knotch, helping brands accelerate content-driven engagement & customer acquisition.

Passionate about sales & marketing alignment and building a modern marketing function.

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