West Shore Home

- Source Leads Using the Facebook Ad Network and TikTok for Homeowners interested in Baths, Windows, and Doors Nationwide across all company regions.
- Implemented Immediate Changes that Roughly Doubled the Net Revenue at Half the Cost
-Continued Improvement that lead to 800% total Increase to Net Revenues at better Profit Margins Since Taking Over the Account
- Manage 7 Digits of Monthly Ad Budget
-Improvements made by consistent & methodical A/B testing newly researched methods on copywriting, landing pages, and creative. 
- Develop Creative Concepts on Ad Artwork
- Generate some of the most impactful copywriting this side of the Mississippi 
- Create Landing Pages that Convert Better than Industry Average, at high daily volumes.
- Constant Learning, Testing, Optimizing of Best Practices

Paid Social Media Advertising Specialist 

Binghamton Devils

-Oversee and direct all marketing promotions/initiatives for the team
-Determine the most effective way to allocate the marketing budget 
-Perform all media buying duties
-Create and implement all digital advertisements & email/text blast
-Analyze performance metrics to optimize ad results
-Spearhead digital content strategy
-Coordinate traditional media advertisements and PR outreach
-Produce the digital game program and create various digital graphics
-Manage all inventory for sponsor’s on ice and in arena advertisements
-Develop promotional partnerships with neighboring businesses

Marketing Manager

Giant Eagle, Inc.

-Market Consumer Packaged Goods and Food/Beverage Services
-Day-to-day management of professional and collegiate sports sponsorship assets
-Conduct and manage integrated marketing campaigns 
-Analyze individual marketing reach metrics and in depth sales statistics
-Manage on-site filming and video content with athletes and mascots
-Direct creative design and copywriting for in-stadium, digital, & print ads
-Coordinate and oversee events hosting up to 2000 people
-Orchestrate store signage for sports and community partner initiatives

Sports Marketing and Community Relations Coordinator

TSCHL

Develop Online Content for the TSCHL including but not limited to - Generating visuals and info-graphics in addition to writing game previews/recaps, player profiles, and interviews.

Communications and Graphic Design Intern 

NFM Group

-Assist with promotional event planning
-Conduct market research and compose reports on clients' competitors
-Manage radio remote promotions for Giant Eagle and Y108
-Track and Improve promotion performance

Account Services Assistant

Marketing Intern

Northwestern Mutual

•	Helped acquire clients for life-insurance and financial advising services
•	Acquired prospects through sole use of personal networking
•	Assisted in making customized financial plans
•	Met with 3-6 people a week in order to bring in potential clients

Financial Representative

West Shore Window & Door, Inc.

•	Door-to-door lead generation duties for energy efficient home products
•	Communicated ideas and responded to objectives on the fly
•	Exceeded national average of 2 appointments scheduled per 10 hour shift
•	Helped bring in over $14,000 in revenue.

Field Canvasser

Twin Ponds Ice Rink

•	Assisted with overall customer service at the office, over the phone, and skate rental booth
•	Ran the cash register at front office and café
•	Taught customers how to ice skate

Rink Associate

Currently generating leads and brand awareness for Windows, Doors, and Bath products/services throughout the United States. Originally I was one of the many in the organization looking to grow West Shore Home from a regional to a national brand - now we are national. So now I'm one of the many in the organization that is looking to grow West Shore Home into a no-doubt-about-it Name Brand. 

Previously a Sports marketing professional with a lifelong passion for hockey.

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