VIOLET

Head of Go To Market 

Intentional Futures

I lead and manage a team of Strategists to deliver product-, brand-, marketing-, and corporate strategies.  Clients include Gates Ventures, American Express, Microsoft, Viacom, and the Bill and Malinda Gates Foundation. As the practice lead, I'm responsible for delivering 20-30% of the company's total annual revenue, and for growing and developing my team.

In project work, I lead multi-functional teams of Strategists, Designers, Technical Program Managers, Developers and other contractors to create impactful deliverables and products.  I work closely and collaboratively with clients to enable their success, gather context across complex, matrixed organizations, and deliver work on tight timelines.

Practice Director - Business and Technology Strategy

Director - Strategy

Intentional Futures (iF)makes a lasting impact through innovative strategy, product design and storytelling. We help organizations get a handle on fast-changing markets, envision their options, conceptualize novel experiences, express inspiring stories, and take action.

Associate Director

Bill & Melinda Gates Foundation

Strategy Management Consultant

Gates Ventures

Microsoft

American Express

Strategy Management Consulting

Viacom

PepsiCo

Starbucks

Responsible for digital partnership design, development, and management with large technology partners.

- Designed innovative product and experience concepts (based on consumer insights) to improve the in-store customer experience. 
- Sell-in concepts to executive leadership across Starbucks and partner orginizations. 
- Manage the execution of in-store technologies and experiences in conjunction with technology partners.

Sr. Product Manager - Digital Ventures

Responsible for building new digital marketing programs and capabilities to grow the sales of Starbucks packaged coffee.

- Measured the existing incrementally of the Starbucks loyalty program through consumer research. 
- Developed strategies, and prototyped digital experience concepts for the future of the grocery aisle to drive engagement, loyalty, personalization, and incremental purchase.
- Identified strategic opportunity to expand loyalty program through digital innovation and built corresponding strategy

Product Manager - Marketing Innovation

Glympse

- Developed product design recommendations for Glimpse consumer application to reduce attrition, drive user acquisition, and increase ongoing engagement.
- Developed product strategy and insights based on aggregated usage data from Glympse's user base.

User Experience Consultant

I build strategies for innovative consumer products and experiences.  

I have experience in concept innovation, product development, program management, and marketing strategy.  I also have deep experience leading cross-functional teams in large and complex organizations.

I solve ambiguous and seemingly intractable business challenges by defining clear objectives, examining customer behavior and market dynamics, and leveraging existing advantages to create innovative, scaleable solutions.

Taplio

Tyler Middleton's Linkedin Analytics

Tyler Middleton

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tyler Middleton's Linkedin Analytics

Tyler Middleton

Want to drive more opportunities from LinkedIn?

Tyler Middleton's Linkedin Analytics