Tally

- First go-to-market hire, built marketing and sales motion from scratch
- Recruited and developed gtm team
- Built owned and operated media channels organically to hundreds of thousands of views across video, podcast, newsletter, and blog properties
- Scaled company Twitter account to over nineteen thousand followers
- Helped establish governance launch line of business and personally brought in marquee customer
- Drove $200 Million in payment volume on the Tally app
- Key contributor to fundraising rounds
- Built freelance writer content sourcing motion and spun it out into an independent business
- Co-founded the largest live event in the industry

VP of Growth

Lucid

- Started in an individual contributor role, promoted four times into a sr. director role managing multiple organizations with 20+ full-time resources
- Led growth and conversion rate optimization team of 20+ product managers, engineers, and designers to drive customer acquisition and improve retention across website and product experiences.
- Led cross-functional teams (sales, sales ops, marketing) to deliver global inbound number, including 5,000+ MQLs, $15 million+ in pipeline created, and $5 million+ in closed won ARR annually
- Oversaw first annual user conference, attended by 350 customers with an average NPS of 54
- Scaled regional customer events to 16 events attended by over 1,000 customers, averaging an NPS over 50
- Scaled third party trade show sponsorships from a nascent channel to one that generates over $1 million in pipeline annually
- Profitably scaled paid advertising spend from $300,000/year to $2,000,000/year
- Scaled international SEO to 5 languges
- Implemented Hubspot and Sendgrid transactional email, leading API integration with Lucidchart production user database
- Started an internal executive-sponsored diversity and inclusion committee
- Won Lucidite of the Quarter, the highest honor an employee can receive at Lucid

Sr. Director, Growth Marketing

Reforge

Alumni of Reforge 2016 Summer Growth Series

Alumni (2016 Summer Growth Series Cohort)

Google

- Generated $1.5 million in annualized, incremental revenue by selling increased investment in Google’s advertising products
- Provided online marketing consultations to 600 of Google’s small and medium-sized customers per year
- Optimized Google’s advertising products, including Search Ads, Display, PLAs, Remarketing, Google Analytics, and YouTube
- Built and managed hundreds of direct marketing campaigns around performance KPIs such as cost/conversion
- Managed relationships and project timelines with senior leaders, vendors, in-house marketers, merchandisers, and web developers

Associate Account Strategist

StartingBloc

Participate in a global community of like-minded social entrepreneurs 
Won 1st Place in Social Innovation Competition during 2013 LA Summit

Fellow

Community Sourced Capital

Built editorial calendar, crafted digital engagement strategy, and grew media relationships for local finance startup 
Published weekly content for over 1,000 followers via social media channels including Facebook, Google+, and LinkedIn

Marketing Intern

YMCA of the Triangle, Orange County Branch

Forged sustainable partnership between local YMCA branch and the University of North Carolina

Ex Officio Board Member

UNC Undergraduate Net Impact Club

The Net Impact Club serves UNC undergraduate students interested in career development and social innovation. As president, I:
Grew email newsletter following by 400% in 12 months through digital marketing campaigns and campus partnerships
Managed series of 5 speaking events with CEOs of leading social enterprises, including competitive application process
Built program by establishing partnerships between the business school and 2 other departments across the university

President

WXYC Chapel Hill 89.3 FM

Hosted, created content, promoted, and handled callers for a weekly three-hour radio show

Burt's Bees

Pitched marketing component of a business plan for triple bottom line local retail venture to 20 key project stakeholders
Won six figure equity investment from Burt’s Bees executive team to execute idea: www.rootenorthcarolina.com

Student Marketing Consultant

I bring together teams to accomplish big goals :)

Taplio

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Tyler Bench

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