Softailed

At Softailed, I’m diving into the dynamic world of social media software, crafting articles that help businesses maximize their online presence. From dissecting the latest tools to providing actionable strategies, my content is designed to inform and inspire readers to level up their social media game.

Each article is optimized with SEO in mind, balancing engaging storytelling with search engine visibility to ensure our insights reach the right audience. This role lets me flex my content marketing muscles, turning complex topics into digestible, shareable content that drives traffic and builds trust.

Senior Content Writer

Columbia College (SC)

I have the privilege of teaching Global Marketing and Principles of Marketing at Columbia College. 

In my classes, we’re breaking down borders and business strategies, diving into the wild world of global trends, and mastering the fundamentals that make marketing tick. From brainstorming creative campaigns to analyzing real-world case studies (shoutout to my students for their awesome brand pitches!).

My favorite part? 

Watching lightbulbs go off when students realize that marketing is more than ads; it’s about understanding people, telling great stories, and creating impact.

Adjunct Marketing Instructor 

West Virginia University

I love teaching and creating an engaging, positive learning environment for students working toward their bachelor’s or master’s degrees. My goal is to help them not only understand social media marketing but also feel confident using it to create real-world impact.

Drawing from years of hands-on experience, I design courses that are packed with the latest strategies, trends, and tools. I strive to make every session interactive and practical, sparking lively discussions and encouraging students to apply what they learn.

One of the most rewarding parts of this role is offering personalized feedback and support. Watching students grow their skills and succeed—whether it’s acing a project or landing a job—makes it all worth it.

I’m constantly updating the curriculum to reflect the fast-changing world of social media marketing, ensuring my students are always ahead of the curve. Teaching here has been an incredible journey, and I’m proud of the impact it’s had on both students and their future careers.

Adjunct Marketing Instructor

The University of Vermont Continuing and Distance Education

Developed and taught four dynamic courses—Social Media Storytelling, Social Media Influencer, Digital Marketing 105, and Digital Marketing Fundamentals—all designed to equip students with real-world skills they can put to work immediately in today’s fast-moving digital marketing world.

Teaching isn’t just about the material for me; it’s about creating a collaborative, hands-on environment where students can thrive. By mentoring and leading diverse groups, I’ve been able to simplify complex marketing concepts and help students tackle real-world challenges with confidence.

I keep my course content fresh and relevant by staying ahead of industry trends and weaving the latest strategies and tools into the curriculum. This keeps both me and my students at the cutting edge of digital marketing.

My focus has always been on empowering students to excel in areas like content creation, influencer marketing, and strategic planning. Seeing them develop the skills and confidence to make an impact in their careers is the most rewarding part of my work—and it’s a journey that continues to inspire me every day.

Seamless.AI

As the Head of Social Media and Community at Seamless.AI, I have spearheaded initiatives that not only amplify our brand's presence but also build a thriving and engaged community. My role encompasses a dynamic range of responsibilities and achievements:

I led the creation and execution of innovative social media campaigns that significantly enhanced our brand’s visibility and engagement. By leveraging influencer marketing and strategic community-building efforts, I helped establish the Presidents Club as a prestigious recognition platform for top-performing sales professionals.

I developed and implemented a robust advocacy program that empowered employees, customers, and influencers to become passionate advocates of Seamless.AI. This program not only increased our social media reach but also fostered genuine connections and trust within our community.

Collaborating closely with our executive team, I designed and executed tailored social media strategies that positioned them as thought leaders in the industry. This included content creation, personal branding, and audience engagement tactics that showcased their expertise and insights.

I played a pivotal role in organizing and promoting various events, including LinkedIn Lives, in-person gatherings, and webinars. These events served as powerful platforms for community engagement, knowledge sharing, and networking, significantly enhancing our brand's reputation and reach.

Leading a talented social media team, I ensured the seamless execution of our social media strategies across multiple channels. My leadership focused on fostering creativity, collaboration, and continuous improvement, resulting in a highly motivated and high-performing team.

Director of Social Media and Customer Community

PandaDoc

At PandaDoc, I built a thriving community and social media presence by combining strategy, creativity, and a relentless focus on the customer experience.

I launched a customer advocacy program that didn’t just boost engagement—it created loyal fans who championed the brand. By managing and curating content across all social platforms, I ensured our messaging was not only on-brand but also resonated deeply with our audience.

Collaboration was key. Partnering with sales, product, and customer support teams, I helped align messaging across departments to deliver a seamless, unified brand experience. Regular community engagement events became the heart of this effort, fostering connection and gathering invaluable feedback straight from our users.

Data drove everything I did. Monitoring and analyzing key performance metrics allowed me to refine strategies and keep improving outcomes. Whether it was hitting quarterly goals or testing new platforms like Threads and TikTok, I always kept my eye on what was next, expanding our reach and impact in innovative ways.

This role wasn’t just about managing platforms—it was about creating a sense of belonging, turning followers into advocates, and ensuring PandaDoc’s voice was strong, consistent, and connected to the people who mattered most: our customers.

Brigham Young University - Idaho

Taught over 200 students practical social media marketing skills by designing and updating a hands-on curriculum that reflected the latest trends and tools, resulting in an 85% placement rate into top marketing agencies and companies.

BambooHR

During my six years at BambooHR, I played a pivotal role in transforming our social media presence and building a community that resonated with our brand’s values and mission. My journey included leading initiatives that significantly enhanced our brand’s visibility, loyalty, and engagement.

Key Achievements:

Established a Dedicated Social Media Team: I built and managed a dynamic social media team from the ground up, in collaboration with a PR/social agency. This initiative not only improved the quality of our content but also ensured consistency and alignment with our brand message across all platforms.

Launched BambooHR’s First Podcast, "The Era": I spearheaded the creation and launch of our podcast, which quickly became a valuable resource for our audience, achieving over 3,000 downloads. This project underscored our commitment to thought leadership and provided a new avenue for engaging with our community.

Inaugurated Employee Experience Week: Recognizing the need for timely and relevant content, I organized BambooHR's first-ever Employee Experience Week in 2021. This event offered our customers actionable insights and resources to navigate the evolving workplace landscape, solidifying BambooHR’s position as a leader in HR innovation.

Collaborated on the HR Virtual Summit Microsite: Working closely with the Events Team, I contributed to the creation of a dedicated microsite for the HR Virtual Summit. This initiative extended the summit’s impact beyond the event itself, providing ongoing value to our audience throughout the year.

Throughout my time at BambooHR, I consistently sought to bridge the gap between our brand and our community, fostering an environment of trust, engagement, and continuous learning. My efforts in social media and content marketing not only supported the company's growth but also enriched the experience of our customers and followers.

Head of Social Media 

Zions Bank

At Zions Bank, I led all things social media, from strategy and execution to live event coverage. I also managed on-site optimization and content creation for the Zions Bank Blog and website. Here’s what I accomplished during my time there:

Engagement Growth: Before I joined, total engagements over six months were 1,378. After implementing my strategies, that number skyrocketed to 7,084—more than a 400% increase.

Of the top ten all-time posts for Zions Bank, seven came from campaigns I designed and implemented.

For the 2014 Small Business Conference, engagement was 52, with a reach of 133,785. The conference I managed saw 1,802 engagements and a reach of over 2.1 million—a testament to the power of a strong social strategy.

I worked on PR and communication campaigns for the 2016 Sundance Film Festival, helping elevate the bank’s visibility and engagement during a key event.

This role wasn’t just about numbers; it was about telling the story of Zions Bank in a way that resonated with our audience, whether through digital campaigns or real-world events. Seeing the tangible results of these efforts was incredibly rewarding.

Senior Social Media Manager

97th Floor

At 97th Floor, I had the privilege of working on high-impact campaigns for industry leaders like Dell and Pluralsight, refining my skills in SEO, content marketing, and influencer outreach. My primary responsibility was driving measurable results for Dell, focusing on their goal of ranking on the first page for three critical keyword groups. With minimal direction, I developed and executed comprehensive strategies that delivered success. Here’s what I achieved:

Achieved First-Page Rankings for Dell Keywords: Conducted in-depth keyword research, onsite optimization, and site audits to ensure Dell's web properties performed at their peak for targeted search terms.

Created High-Value Downloadable Content: Developed eBooks, infographics, and SlideShares to attract organic traffic, build authority, and engage Dell’s tech-savvy audience.

Collaborated with Technology Influencers: Built relationships with key technology influencers to amplify Dell’s content, generate high-quality backlinks, and drive brand visibility.

Designed Multi-Channel Campaigns for Pluralsight: Created integrated campaigns for Pluralsight, including email marketing, link-building initiatives, and engaging social media content to drive user acquisition and engagement.

Built Scalable Outreach Programs: Developed influencer outreach and community-building initiatives that extended campaign reach and supported SEO objectives for both Dell and Pluralsight.

Executed Targeted Email Marketing Campaigns: Crafted email campaigns that nurtured leads, promoted content assets, and increased conversion rates for client initiatives.

Measured and Optimized Campaign Performance: Monitored KPIs across content, SEO, and social media efforts, ensuring continuous improvement and delivering measurable ROI for clients.

Sr. Content Marketing Manager

If there’s one thing I love, it’s solving problems and coming up with innovative ideas that actually make an impact.

Marketing isn’t just about getting attention. It’s about creating something that connects with people and delivers real results. Whether it’s building a brand community, launching a product, or helping executives find their voice on social media, I thrive on turning challenges into opportunities. I’ve spent over a decade leading content and social strategies that don’t just check the box but drive real engagement and business growth.

I believe the best marketing happens when strategy and creativity work together. It’s about understanding what people need, figuring out the smartest way to reach them, and making sure every piece of content, campaign, or conversation has a purpose. With a Master’s in Marketing Communications from Brigham Young University, I’ve spent my career blending data-driven insights with storytelling that resonates.

I’ve helped SaaS companies grow their audiences. I’ve turned customer advocacy into a competitive advantage. I’ve built executive brands that stand out. But more than anything, I love bringing ideas to life and working with great teams to make big things happen

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