Seamless.AI

Senior Social Media and Community Manager

Quench It Soda

Quench It Franchise Owner

West Virginia University

Demonstrated a deep passion for teaching, fostering a positive and engaging learning environment for students pursuing master's and bachelor's degrees.

Utilized extensive knowledge and hands-on experience in social media marketing strategy to deliver comprehensive and up-to-date course content.

Employed effective teaching methods, fostering student participation and facilitating interactive discussions to enhance learning outcomes.

Demonstrated a commitment to student success by providing personalized feedback and support, resulting in high student satisfaction and achievement.

Designed and implemented an innovative curriculum that integrates the latest industry trends, tools, and best practices, ensuring students receive relevant and practical knowledge.

Online Social Media Marketing Instructor

The University of Vermont Continuing and Distance Education

Marketing has changed over the last 10 years. Consumers have more power than ever when it comes to what they see and buy online. It is now up to marketers to go beyond traditional advertising campaigns and find ways to build a relationship with their audience. And one of the best ways to do that is by telling a story.

This course is designed to help social media marketers understand the key components of storytelling and how they can apply these principles to their digital marketing campaigns.

Online Social Media Marketing Instructor 

PandaDoc

Pioneered the development and execution of an all-encompassing customer advocacy program, resulting in a marked increase in brand loyalty and engagement.

Proficiently managed and curated content across all social media platforms, consistently upholding brand integrity and optimizing user engagement.

Spearheaded cross-functional collaboration with sales, product, and customer support teams, aligning messaging and creating unified brand experiences.

Orchestrated regular community engagement events, cultivating a sense of belonging among users and gathering valuable feedback.

Demonstrated a keen focus on data by consistently monitoring and analyzing key performance metrics, enabling the refinement of strategies and driving continuous improvement.

Consistently achieved or exceeded quarterly goals, demonstrating a commitment to excellence.

Innovatively expanded the brand's online presence by creating new strategies and establishing a presence on emerging social media channels such as Threads and TikTok, diversifying our reach and engagement opportunities.

Brigham Young University - Idaho

Spearheaded the development and periodic refinement of a comprehensive curriculum, ensuring its relevance to the ever-evolving landscape of social media marketing.

Guided and inspired a diverse cohort of over 200 students, helping them harness the power of various social media platforms for effective marketing.

Conducted weekly hands-on sessions and workshops, focusing on practical applications such as content creation, analytics interpretation, and advertising campaign optimization.

Established partnerships with leading social media platforms and marketing professionals, providing students with guest lectures, webinars, and internship opportunities.

Regularly attended industry conferences and undertook certifications, ensuring the coursework remained updated with the latest trends and tools.

Proudly witnessed 85% of students securing roles in top marketing agencies and companies post-graduation.

Maintained an average feedback score of 4.5 out of 5 over the 2 I taught for BYUI, constantly refining teaching methodologies based on student feedback and evaluations.

Online Social Media Adjunct Instructor

BambooHR

Here are a few of the things I'm most proud of: 

1. Built a social media team with the help of our PR/Social agency to help us create more high quality content. 

2. I helped create BambooHR's first podcast (The Era) and to date we have over 3,000 downloads across our podcast platforms. 

3. I was able to put together the first Employee Experience Week in 2021 where we were able to share content that helped our customers navigate all of the changes they have had to deal with over the last two years. 

4. I worked with our Events Team to create a new microsite for our HR Virtual Summit so that our Summit could be a year round experience for our HR community.

Senior Social Media Manager

Zions Bank

I was in charge of all things social media for Zions Bank. I also managed the On-site Optimization and Content Creation for the Zions Bank Blog and Website. Here’s a quick rundown of what I was able to accomplish. 

In the 6 months before I came to Zions Bank the total number of engagements (likes, clicks, retweets, shares) was 1,378. Since I've started, it's 7,084. 

Of the top ten, all-time posts for Zions Bank, 7 of them are from campaigns that I've designed and implemented. 

I was able to make an impact with  Zions Bank live events. The small business conference in 2014 had 52 total engagements with a reach of 133,785 people. The small business conference I managed had 1,802 engagements and a reach of 2,160,020.

I also helped with the PR/Comms campaigns for the 2016 Sundance Film Festival.

Social Media Manager

97th Floor

The majority of time at 97th Floor the client I was responsible for was Dell. From the very beginning all Dell cared about was their rankings for three keyword groups.  We weren't given much direction and It was up to us to get these keywords to rank. Through downloadable content like eBooks to working with technology influencers I was able to help my team achieve our goal of ranking all of Dell's keywords on the first page. 

Keyword Research
On Site Optimization and site audits 
Social Media Campaigns
Influencer Outreach Community Creation
Content Creation (eBooks, Infographics, SlideShares)
Link Building Campaigns
Email Marketing Campaigns

Sr. Enterprise Digital Marketing Manager

Voxxy Marketing

Voxxy Marketing is where I got my crash course in all things SEO and Content Marketing. I was employee #1 and I was able to work with some amazing people during my time in St. George. Here's a few things I did while I was there: 

I managed a team of 5 contractors and freelancers. 

Researched and implemented online marketing campaigns for both national and local clients (NordicTrack, Intellibed).

Optimized Clients websites for maximum SEO and social media reach and conversion.

Managed 10 social media campaigns and day-to-day activities for client's social profiles.

Created a Blogger Outreach Program to increase clients search rankings and to build an effective outreach network.

Monitored useful benchmarks for measuring the impact of social media and SEO marketing campaigns.

I also became an online brand ambassador for each client I was responsible for, so that was really fun.

Sr. Digital Marketing Manager

It always makes me feel uncomfortable when people call themselves social media ninjas or "master," though if someone were to call me a social media Jedi master, I wouldn't object. What I am is a reformed history major working in marketing, more specifically, online marketing. So now, I find myself living the dream, helping businesses find the right stories that not only help sell their product but build their brand as well. 

Feel free to meander through my profile for the last fourteen years of my life. I'm currently employed as the Sr. Social Media Manager for an online SAAS company, Seamless.AI.

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