Ty Magnin

Animalz

Animalz is a content marketing & SEO agency that delivers high impact content programs for software companies like Auth0, Amplitude, and Google.

Chief Executive Officer

I split my time between three things:
1. Bootstrapped and sold a vertical SaaS for Ceramic Studio Owners—see ceraspace.com
2. Grew a content agency delivering generative-AI assisted content
3. Fractional Marketing Leadership roles—positioning, messaging, brand, and strategy

Fractional Marketing Executive & Entrepreneurial Endeavors

Emotive

Joined executive team to build inbound and PLG motions and support existing demand gen.

VP of Marketing

UiPath

Joined from Series B through IPO ($40M to $1B in revenue). Led a 20 person multi-disciplinary team responsible for driving ~55% of total marketing generated pipeline ($100M+ per year).

Director of Marketing, Content & Web

Director of Marketing, Content

Appcues

On the founding and executive team from seed through Series A. Built a marketing strategy and team that grew on content, brand, and PLG.

Director/Head of Marketing

WorkMarket, an ADP company

First Marketer at Work Market (acquired by ADP). Wore many marketing hats including product marketing, content marketing, and digital marketing.

Product Marketing & Digital Marketing Manager

Tippingpoint Labs

Editorial Assistant

Software Marketing Leader | Focusing on side projects and meeting great people

🚨 We’re hiring! Who is the best LinkedIn ghostwriter you know? Tag them in the comments.

Animalz is growing and we’re looking for a LinkedIn Content Marketer to join our team.

This role is at the intersection of everything we’ve been building this year:
 ➡️ Founder-led content strategy
 ➡️ AI-assisted writing workflows
 ➡️ The art (and science) of growing thought leadership on LinkedIn

You’ll work directly with founders and execs at some of the most exciting B2B software companies in the world — helping them tell stories, share their ideas, and build presence that drives results.

If you love translating smart conversations into content that performs, this is the job.

💡 Fully remote
💡 3–5 years experience
💡 Ghostwriting experience required

You can read the full description and apply here 👉

CEO at Animalz | We build high impact content marketing programs

Open article: LinkedIn Content Marketer by animalz.bamboohr.com

Another SEO downtrend reversed by Animalz 🐰

A data protection and backup B2B SaaS company came to us earlier this year with a familiar story:

📉 Traffic sliding for months
📉 Lost their in-house SEO lead
📉 Complex site with legacy redirects and seven language versions
📉 Conversions falling

We ran a full SEO and Answer Engine Optimization (AEO) audit + strategy — combining technical cleanup, content pruning, and AI search optimization to rebuild their visibility across Google, ChatGPT, and Perplexity.

Six months later:
📈 +108% organic traffic
📈 +15% keyword growth
📈 +495% more conversions from key trial pages
🤖 First-ever visibility in AI search results

It’s a pattern we keep seeing: mature B2B companies with years of content and technical debt see their traffic drift downward — until they pair a technical SEO fix with a visibility plan for AI search.

If your organic line chart looks like a ski slope, it’s probably time for an audit.

Search Engines and Answer Engines are converging ⚞

Google will continue looking more like a ChatGPT:
➡️ AI Overviews are now showing in ~50% of searches (2x from 2024).
➡️ “AI Mode,” will eventually make LLM-like responses the default.

ChatGPT, etc will look more like traditional search:
➡️ Adding more clickable citations
➡️ Using traditional search to power queries
➡️ Sending more traffic to publishers

What this means for SEOs:
🎩 Keep doing SEO. Google still drives the bulk of discovery. 
🎩 Do layer in AEO (Answer Engine Optimization). With FAQs, schema, proprietary insights, citation outreach, longer-tail pages, etc, etc, etc.

Skate to where the puck is going 🏒 

Your playbook needs two parts: traditional search foundations and early experiments in AEO. 

Don't get left behind.

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