Senior Digital Product Manager

As a Digital Product Manager, I have experience in:

Defining a Product Roadmap: Owning the product roadmap, delivering on platform objectives, vision and strategy.

Partnerships & Privacy: A deep understanding of the importance of partnerships and positioning of a solution internally and externally.

Analytics: Partnering closely with internal analytics teams to prioritise an activity data infrastructure roadmap, inclusive of the creation of product BI dashboards.

Product Lifecycle Management: Driving execution of the development plan, anticipating risk, and leading cross-functional team discussions via frequent, clear communication, both internally and with external partners.

Product Specifications: Writing and consulting on complex product specifications while accounting for and mitigating design challenges, architecture requirements, and external dependencies. 

Agile Champion: Practicing all areas of product management and maintain a deep knowledge of Agile methodologies, including aligning Scrum and Kanban teams.

Analytics and Experimentation: Defining product important metrics and perform sophisticated analyses to strengthen product insights and data-backed product decisions.

Collaborate: Working closely with cross-functional Engineering, Design, Program Management, Brand Marketing, Privacy, and Compliance Teams throughout the development process.

A Mindset of Collaboration: Influencing unpopular decisions while maintaining strong working relationships.

Attention to Detail: Ability to critically analyse information & systems, creative problem-solving skills & strategically plan sophisticated organisational & functional interactions. 

Leadership: Ability to lead multiple groups of people, complex processes and priorities.

Time Management: Proven ability to coordinate and prioritise multiple and conflicting demands - Ability to meet deadlines. 

Enthusiastic, energetic and with sense of humour.

Digital Product Manager

Chatabox

A chatbot consulting company servicing 10+ companies ranging from small start-ups to large corporates.

Co-Founder

TFG (The Foschini Group)

Collaborated with brand partners (adidas, Nike etc.) to introduce online digital and social media marketing campaigns. Oversaw testing of re-engagement tools within Messenger, while serving as Facebook Messenger Africa Beta Partner (FB HQ Team). Implemented first successful VR Football Jersey Launch Campaign at Totalsports in collaboration with Puma. Managed Experiential Social Media to launch Totalsports Women’s Race (10k+ entrants) by collaborating with Nike, as well as Fives Football Tournaments, triathlons and rugby games. 

Led the social marketing team in Business Process Management, Digital Content Management, and client relation, generating stretch targets of over a few million in sales.  Designed and implemented comprehensive marketing strategy incentive programs, prepared quarterly sales forecasts, projected revenue, developed annual and quarterly marketing budgets, and mentor team in online sales methodologies.  

Defined processes and tools best suited to each project. Move between agile and waterfall approaches depending on project specifics and client goals, creating detailed project road maps, plans, schedules and work breakdown structures.

Monitored overall progress, use of resources and budget, drive a robust qualification, reliability and design verification process. Collaborated with IT and business experts through all phases of a project to ensure delivered solutions brought business value.

Designed and developed TFG's first Chatbot platform & grew subscriber base from 0 to 219k in 19 months. 

Conceptualised and implemented effective digital marketing plans that achieved remarkable growth of 226% (Facebook), 207% (Instagram), and 235% (Twitter) over short time period of 23 months. 

Devised and deployed consumer strategies with international brand stakeholders (Nike, adidas, Puma, Reebok, etc.) with keen focus on delivering a meaningful go-to-market strategy within the Totalsports Digital Ecosystem.

Digital Marketing Lead at Totalsports 

Managed and improved an organisation's customer touch points and interactions by implementing consumer engagement marketing strategies via Facebook, Messenger, Instagram, YouTube, LinkedIn and Blog. Identified opportunities to achieve desired marketing goals by implementing compelling communication strategies via email marketing.

Worked in close cooperation with various department including HR, IT, Marketing, finance, sales and distribution and customer service. Led teams across broad technical, financial and business disciplines. Focused teams on business objectives and tracked progress to ensure project milestones were completed on time, on budget and with the desired results.

Consultant in marketing, organisational communications, public relations, organisational management, strategic planning, organisational and board development, and grants for the organisation. Conduct workshops on marketing, public speaking, board development and training, exceptional customer service, developing partnerships, profit management.

Mitigated risks by conducting A/B testing which ultimately increased ROI and improved user experience by aligning business goals with user goals.

Junior Digital Brand Lead at Totalsports

Employed as Intern to head up and oversee the Social Media for The Foschini Group (TFG) HR Team specifically within the Graduate Recruitment space. 

A focus was placed on best utilising the necessary platforms / channels to reach and attract the most competent graduates for our Graduate Programme.

Social Media / Digital Marketing Intern

Spazamart

"Spaza" definition: (in South Africa) a small unofficial store in a township, often based in a private house.

We identified the need to create a marketplace for budding entrepreneurs that don't have the skillset, resources or means to create their own eCommerce websites. The marketplace housed a variety of products whereby a "store owner" was able to customise his / her own "store front". We focused our efforts on ensuring the basics of eCommerce where adopted, taking care of, amongst other aspects, product delivery, SEO and customer services.

Stellenbosch University

BComHons (Business Management: Specialisation in Strategy, Innovation and Marketing)

Final Dissertation topic: The Influence of Strategic Alliances on Collaborative Innovation

Student

Underfoot Flooring Services

Sales And Marketing Specialist

1) Digital innovation is important to me. 
2) Being part of driving that innovation is my goal. 
3) I value learning and to be challenged. 
4) I value structure but also value freedom to solve problems. 
5) I value a manager / leader I can learn from and who will challenge my thinking. 
6) I like to build solutions. 
7) I like to experiment and learn. 
8) I like to make an impact.

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