Tyrona (Ty) Heath's Linkedin Analytics

I'm Ty, Director and co-founder at The B2B Institute, a think tank funded by LinkedIn. Our mission? Build famous brands in B2B. Our approach is unique. We partner externally with academics and industry experts to bring marketing science to B2B. We publish research for the industry at scale, and with LinkedIn’s top customers to help them put the research into practice via our B2B Edge brand consultancy program. Our research indicates that brand building is the greatest opportunity for B2B marketers to gain a competitive edge today. My 20+ year marketing journey is fueled by the pursuit of bridging gaps and igniting growth. From my days at Google Inc., IBM, and Nestle to leading my own B2B consultancy, Spectacled Marketer, I've honed my expertise in B2B marketing, content strategy, and marketing education. As a lifelong learner, I've collaborated with esteemed organizations like Cannes Lions with the honor of serving on the jury for the Creative B2B Lions, ANA, and IPA, shaping conversations that redefine marketing effectiveness and propel industry progress. Beyond this role, I co-founded TransformHer, a groundbreaking conference championing professional women of color and allies in tech. Serving as President of LinkedIn's Black Inclusion Group (BIG), I've championed diversity, equity, and inclusion initiatives, fostering an environment where everyone thrives. I’m proud to have won a Mosaic award and an ADCOLOR award for my work in marketing at the intersection of diversity. My passion for education transcends professional settings. I've had the privilege of empowering thousands with marketing knowledge. I firmly believe that knowledge unlocks potential for both individuals and communities. On the track, I'm a two-time Olympic Trials qualifier in the 800 meters. These hard-earned lessons in discipline, resilience, and teamwork fuel every aspect of my work and life. As a sought-after speaker and author, I've shared insights at prestigious events like INBOUND, Adobe Summit, Adweek, and the Festival of Marketing. My mission is clear: to connect people with the knowledge they need to make informed decisions and drive positive change. Connect with me! 🔗 Website: http://tyronaheath.com 🦋 Bluesky: https://bsky.app/profile/tyrona.bsky.social 📸 Instagram: https://www.instagram.com/tyronaheath/ 🧵 Threads: https://www.threads.net/@tyronaheath #B2BMarketer #Speaker #Author #Athlete #Founder #CommunityBuilder #TransformHer #B2Baddie #Creator 🇺🇲🇯🇲