Tyrona (Ty) Heath's Linkedin Analytics

I'm Ty, Director and co-founder at The B2B Institute, LinkedIn's think tank focused on building famous brands in B2B. I'm obsessed with connecting dots and turning insights into impact - my mission is to make marketing science accessible and actionable for marketers who want results, not just theories.I partner with academics and industry experts to prove what actually works in B2B marketing, then translate it into strategies you can use. The data is clear: brand building represents the biggest untapped growth opportunity for B2B marketers today. Most ignore it because they don't understand the science behind it.Over my 20+ year marketing journey at Google, IBM, Nestle, and my own consultancy Spectacled Marketer, I've learned that the gap between marketing science and marketing practice is costing B2B companies millions. I've collaborated with the Ehrenberg Bass Institute, served on the Creative B2B Lions jury, and worked with organizations like ANA and IPA to advance marketing effectiveness.On the track, I'm a two-time Olympic Trials qualifier in the 800 meters. The discipline and strategic thinking that got me there? Same approach I bring to marketing strategy. I regularly share insights on marketing science, mental models, and leadership at events like INBOUND, Adobe Summit, Adweek, and the Festival of Marketing.I create content that bridges the gap between research and results. Because the best marketers don't just follow best practices - they understand why those practices work.For questions, speaking engagements and media inquiries, please contact: stan.store/tyronaheath