Tyrona (Ty) Heath's Linkedin Analytics

I'm Ty, Director and co-founder at The B2B Institute, LinkedIn's think tank focused on building famous brands in B2B. I'm here to make marketing science more accessible and actionable - I'm obsessed with connecting dots and turning insights into impact. We partner with academics and industry experts to bring marketing science to B2B, publishing research at scale and working with LinkedIn's top customers through our B2B Edge brand consultancy program. Our research shows that brand building represents the greatest competitive opportunity for B2B marketers today. Over my 20+ year marketing journey at Google Inc., IBM, Nestle, and my B2B consultancy Spectacled Marketer, I've developed deep expertise in B2B marketing, content strategy, and marketing education. I've collaborated with Cannes Lions (serving on the Creative B2B Lions jury), ANA, and IPA to advance marketing effectiveness. On the track, I'm a two-time Olympic Trials qualifier in the 800 meters - the discipline and resilience I've gained as an athlete informs everything I do. I share insights on marketing science, mental models, leadership, and wellness, speaking at events like INBOUND, Adobe Summit, Adweek, and the Festival of Marketing. Let's connect if you're passionate about making informed decisions that drive positive change! 🔗 Website: http://tyronaheath.com 👩🏾‍🏫 Work With Me: https://stan.store/tyronaheath 🦋 Bluesky: https://bsky.app/profile/tyrona.bsky.social 📸 Instagram: https://www.instagram.com/tyronaheath/ 🧵 Threads: https://www.threads.net/@tyronaheath #B2BMarketer #Speaker #Author #Athlete #Founder #CommunityBuilder #TransformHer #B2Baddie #Creator 🇺🇲🇯🇲