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Tytti Laakso-Pawliszyn's Linkedin Analytics

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Tytti Laakso-Pawliszyn

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I am an experienced and enthusiastic marketing & digital leader, with 15+ years of experience, accomplished in developing and leading marketing and e-commerce strategies and technical transformations across CEE region. With my experience in the omnichannel world and technical landscape, I move seamlessly within the organization and speak the language, everyone, from accounting to development and to sales understands. I don't only obtain the theoretical understanding of the digital and offline landscape but actual hands-on knowledge of all areas of it. ATL, BTL, Website development, eCom platform development, UX, conversion optimization, Google, Facebook, Instagram, Allegro, Ceneo, Empik, Amazon, influences, e-mail, SEO, copy, product sourcing, content production, business management (P&L, budgeting, forecasting) - you name it - I've done it myself and I've managed local and global teams doing it. I see things 2-5 years ahead and I am capable and energetic of leading and working the way there. I am MBA educated - knowing that behind the profit there's a team and the team is everything. Therefore I've always got the greatest kicks out of my team evolving, succeeding and learning.

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