Ubaid Ur Rehman 's Linkedin Analytics

"My previous brand is not who I'm as a person." (script from a recent founder call) This is not the first time I'm hearing this. Here's the thing, 2 different concepts you're messing with. - Your own personality - Your business personality If you're a friendly and approachable, Your business tone can be serious and direct. And it's totally fine. → Your niche can change. → Your offer can change. → Your ICP can change. But you as a person will stay the same. Our personalities are shaped by our life experiences. This is exactly where you stand out in the crowd. Your personality = Your story. A relatable story will sell better than anything else. Again, People buy from the people they like. Make sure your brand is exactly who you are. --- 𝘐 𝘥𝘦𝘴𝘪𝘨𝘯 𝘧𝘪𝘯𝘨𝘦𝘳𝘱𝘳𝘪𝘯𝘵 𝘣𝘳𝘢𝘯𝘥𝘴 𝘧𝘰𝘳 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴. Founder and lost in the crowd? A single text can fix it. (See you in the DMs 👋 )