Cameron Uganec's Linkedin Analytics

Cameron is a unique business leader, with deep experience in digital, growth marketing, team building, brand development, performance based marketing and business strategy. As Sr. Vice President of Marketing at Later he was responsible for building Later’s brand and accelerating its hyper-growth, while overseeing brand experience, growth, content, product and customer marketing teams. Uganec has two decades of experience in building high-performance marketing teams and category-defining software brands. Cameron most recently served as the Senior Director of Growth Marketing & Education at Hootsuite, where he helped propel the global brand from early stage to a valuation of over one billion dollars. During his tenure, he led brand, social, inbound and advocacy marketing teams. He also launched Hootsuite Academy, the company’s online education product and most popular social media training program in the world. Before Hootsuite, Uganec oversaw global marketing projects for Microsoft, Four Seasons and General Motors. As the VP of Marketing Services for Playground, Cameron created a new revenue stream for the company starting a new venture, Playground Advisory Services. He has international experience having lived and worked in San Francisco, Toronto and Vancouver. Cameron has led projects in Europe, Mexico, South Pacific and throughout North America. Specialties: Business Leadership, SaaS, Strategy, Research, Product Marketing, Product Launch, Brand Development, Go-to-Market Plans, Content Marketing, Demand Generation, Campaign Development and Management, CRM, Digital, Social Media, Social Media Marketing, Community Engagement, Destination Marketing