Cameron Uganec's Linkedin Analytics

I build and scale brands, products, and growth strategies that define categories and create enterprise value. With over 25 years at the intersection of digital strategy, SaaS, and brand-led growth, I’ve helped scale some of the most iconic software companies—from Hootsuite to Later to Thinkific—by combining strategic clarity, narrative development, and a bias for execution. At Hootsuite, I helped craft the brand and go-to-market strategy that propelled the company into category leadership in social media management—well before “PLG” and “audience-first SaaS” were common terms. We helped define the playbook many now follow. At Later, I played a key leadership role in brand evolution, team building, and marketing strategy during a phase of rapid growth that culminated in a 9-figure exit. Later became one of the most beloved SaaS brands for creators, known for its clarity, simplicity, and deep audience trust. I founded The Leap inside Thinkific and built it from zero to one—an AI-powered, audience-first product that acquired 50,000 users and provided modern monetization tools for creators and solopreneurs. The Leap blended media, product, and growth strategy into a cohesive, bet on the future of digital entrepreneurship. At Thinkific, I’ve supported the CEO in co-authoring the company vision narrative, led an M&A process focused on product acceleration, and developed the strategic concept for an AI agentic product. I thrive in environments where brand, product, growth, and vision are deeply connected—and where I can help companies move from early traction to breakout scale by building systems that are as strategic as they are human.