Swiggy

Growth Manager

Reliance Retail

Owning the top line and engagement metrics of the category based on Annual Business plans KPIs owned: Sessions and CTR
GTM Strategy: Develop Go-To-Market strategies for products and program launches by identifying the positioning and messaging for the target audience
Customer Acquisition & Retention: Create a cohort-based CRM plan for targeting new, existing & churned user base separately 
Ideate creative constructs to drive acquisition & retention through on-platform (couponing and loyalty program) and off-platform (performance marketing, CRM and 3P partnerships) interventions KPIs owned: Views & CTR
Brand Campaign: Create integrated campaigns for sales and category events to maximize traffic and engagement: Grand Shopping Carnival, All About Fashion Sale KPIs owned: CTR & GMV
Brand Marketing: Project to enable trust and affordability for target groups – research, identifying pain points, and preparing long-term approaches– driving awareness and adoptions KPIs owned: New& Repeat Users for F&L.
Creative Communication Strategy: Work with the design and experience team to identify the communication strategy to enhance personalization. across touchpoints - Merch, CRM (48% increase in open rate, 35% increase in category page view time)

Senior Manager (Category Marketing )

udaan.com

Market Development:
*Worked on designing pay per performance promotions and campaigns like QPS schemes, Deal of the Day, Monthly Target Schemes for increasing SOW
*Designed and launched a loyalty program targeting  4000+ buyers for increasing SOW from A and B category buyers. 
*Conduct User Research and act as VOC (Voice of Customer) to identify gaps in product with focus on improving end to end User Experience and working closely with various stakeholders to solve them on priority
*Managing effective sell percentage of all promos and campaigns and its impact on P&L
*Developing monthly forecast plans & targets for all cities to meet the AOP targets

Category Marketing:
*Customer life-cycle management: Research and development of sales plan to make the New & Non-Transacting Buyers cohort active
*Strategize, plan & execute creative strategy for all digital marketing channels aimed at increasing adoption, growth & retention
*Worked on BTL campaigns for new city launches. Owned medium & messaging to drive ROI
*Working closely with Design team and providing inputs to formulate a UI that has maximum CTRs and conversions
*Led a project on interviewing Dormant customers for their issues and worked closely with various stakeholders to solve the issues leading to 56% conversion 

Media & CRM:
*Working with KAM on sales pitch and partnering with more than15 brands in Rx /Gx and FMCG Category. 5 brands are amongst top 10 brands in India.
*Creating GTM plans for partnered brands
*Designing and executing BTL campaigns for brand exposures & brand activations
*Increasing awareness of products and schemes by developing customer segmentations and further iterations to optimize it

Catalogue Operations:
*Owned the project for developing a new catalogue for pharma vertical which involved identifying correct product attributes, product categorization, UX and UI integrations & working with multiple stakeholders (Inventory, finance, category, demand teams)

Customer Growth Manager

PROvakta- Public Speaking Club of IIM Raipur 

• Responsible for conducting and coordinating various national level case study competitions
• Responsible for conducting inter and intra colleges events related to public speaking and facilitate MHRD events
• Organized various events and guest lecture on Public Speaking for the students of IIM Raipur
• Responsible for conducting recruitment of the club, scheduling events around the year

Ex Coordinator

Prayaas- IIM Raipur Marathon

• Managed & Planned offline promotional activities in Prayaas 2018 like flash mobs, competitions, and promotional drives at various colleges, shopping malls and public spaces
• Coordinated with authorities of malls, colleges and Raipur city for organizing various offline promotional activities
• Played an active role in sales, registration, logistics and venue management for the marathon 2018
• Responsible for devising and implementing offline marketing strategy for Prayaas 2019

Offline Marketing Head

V-Guard

• Successfully completed a Market Research project titled – Bench-marking Brand Awareness of V-Guard Industries versus its competitors among trade partners in Chhattisgarh region
• Surveyed 150+ trade partners and visited 130+ Retail Outlets across Chhattisgarh in 10+ districts to conduct Market Research and develop marketing strategies to drive more sales and generate revenue through ARB (Allied Retail Business) model
• Identified the potential areas where the company lacked against its competitors
• Developed a marketing strategy to utilize and optimize the Facebook page traffic of V-Guard
• Helped increase the overall sales of products at test outlets by implementing POP stimuli

Summer Internship

SURAJ TRANSPORT

• Company: 15-year-old Freight Forwarder Organization with a major presence in the supply of cement, fly ash, iron grit and mill scale with a client base in entire Chhattisgarh 
• Developed the distribution channels and enhanced the presence of company in segments of mill scale and fly ash 
• Headed a team of ten members to ensure meeting requirements of different clients in an efficient manner
• Built and maintained long-term relationships with core clients in the industry like Bhilai Steel Plant,  Jayaswal Neco
• Improvised turnaround time to shorten it by 18-20%
• Supervised activities related to dispatching, routing, and tracking vehicles (trucks, bulkers etc.)
• Identified key potential areas and gaps in the business and devised a strategy to turn around operations
• Negotiated and Closed 8-10 deals amounting to INR 25 lakhs while representing the company for client meetings

Marketing Operations Manager

To spend my days regretting what I'm not is to rob me of the energy I need to celebrate who I am.

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