Market research, marketing and business strategy for companies operating in ad tech, marketing tech, SaaS, Web2 and Web3.

Independent Analyst and Business Consultant

Wentworth-Douglass Hospital

A volunteer group that discusses ways to improve patient experiences through people, processes and technology.

Patient Advisory Council Volunteer

Technology Business Research

Market research firm specializing in market intelligence (MI) and competitive intelligence (CI) for vendors operating in SaaS, enterprise IT and professional services. TBR's syndicated and custom research supports decision-making for the C-suite and line of business managers.

Senior Analyst

AdTech Advisory, LLC

Launched one of the first consultancies dedicated to advertising technology (ad tech). Market research and business development for vendors operating in the $100 billion digital ad ecosystem. Re-joined Technology Business Research to launch new products and expand vendor coverage.

Analyst and Consultant

dataxu

Dataxu was one of the world's first machine learning-based, cross-channel ad buying platforms which is now the core ad engine for Roku's CTV platform. (NASDAQ: ROKU).

Account Executive

ad pepper media

ad pepper media developed one of the digital advertising industry's first semantic solutions for ad targeting and brand safety; WPP acquired Crystal Semantics, the ad network's core semantic engine (NYSE: WPP).

Technology Business Research, Inc.

Entry-level analyst role supporting production of syndicated reports and custom research engagements for the world's largest enterprise IT vendors, including Microsoft, IBM, Accenture and Dell.

Research Analyst

Seth provides independent business analysis and go-to-market strategies for clients across enterprise IT, media technology, Web2, and Web3 domains. His experience includes partnering with technology vendors, digital agencies and Fortune 500 companies as part of custom research, syndicated research, sales and marketing programs.

By leveraging a combination of sales, marketing and research skills, Seth introduced AI-based semantic and programmatic solutions to leading media agencies and Fortune 500 brands in the US market. WPP and Roku acquired core technology from two of his former employers (ad pepper media and Dataxu). 

Seth's first client as an independent consultant was a "cookieless" device ID startup (BlueCava) funded by Mark Cuban and S3 Ventures.

Looking for smart and talented commerce media sellers for a high profile strategic sales role in a growth business for PubMatic. If you are that person or know that person, please reach out!!   #retailmedia #commercemedia #hiring

Seth Ulinski

Adtech experts - I am looking for public citations of which DSPs allow buyers to do inclusion or exclusion list targeting by ads.txt seller ID.

For example, do TTD, Xandr, DV360 & Quantcast allow a buyer to only target or exclude Pubmatic seller ID 158573?

Need public citations if any such exist 🙏😊

While it isn't new, the transition from trackers and cookies to #metadata improves load times and overall user experience.
#adtech #advertising 

Taplio

Seth Ulinski's Linkedin Analytics

Seth Ulinski

Seth Ulinski's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Seth Ulinski's Linkedin Analytics

Seth Ulinski

Seth Ulinski's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Seth Ulinski's Linkedin Analytics

Seth Ulinski's Best Posts (last 30 days)