Epsilon

Analyze market trends, incl. go-to-market strategies and business performance of ecosystem stakeholders to inform sales, marketing and product development.

Senior Manager, Market Intelligence

Independent Consultant

Marketing, research and business development for Web2 and Web3 vendors operating in ad tech and marketing tech. Pro bono engagements incl. presentations to Clemson Blockchain Club and UNH Peter T. Paul College of Business and Economics.

Principal Analyst and Consultant

Wentworth-Douglass Hospital

A volunteer group that explores ways to improve patient experiences through people, processes and technology.

Patient Advisory Council Volunteer

Technology Business Research

Market research firm specializing in market intelligence (MI) and competitive intelligence (CI). Re-joined TBR to launch portfolio analyzing go-to-market strategy and business performance of ad tech, marketing tech and customer experience (CX) vendors, including: Google, Amazon, The Trade Desk, Salesforce, SAP and Oracle.

Senior Analyst, Ad Tech & Marketing Tech

AdTech Advisory, LLC

Launched one of the first consultancies dedicated to advertising technology (ad tech) and programmatic media. Research and business development for legacy ad networks, demand-side platforms (DSPs) and device ID specialists. Grew business from 0 to six figures before re-joining Technology Business Research to launch a new portfolio covering ad tech, marketing tech and digital agency landscapes.

Analyst and Consultant, Ad Tech

Adsafe Media (now Integral Ad Science)

Managed pilot measuring ROI of viewable ads, partnered with Williams Sonoma.

Account Director

dataxu

Dataxu was one of the world's first machine learning-based, cross-channel ad buying platforms which is now the core ad engine for Roku's CTV platform (NASDAQ: ROKU). Managed one of the industry's first mobile campaigns that leveraged real-time bidding (RTB). Provided market intel for product team to build value-based optimization capabilities (i.e. dynamic pixel).

Advertising Sales Account Executive

ad pepper media

ad pepper media developed one of the digital advertising industry's first managed services offerings that leveraged semantic  ad targeting and brand safety. WPP acquired Crystal Semantics, the ad network's core semantic engine (NYSE: WPP).

Results-driven business strategist with 20 years of expertise in digital advertising and ad tech, plus experience across martech, enterprise IT, blockchain and Web3. Proven track record in analyzing markets, segments and key vendors to build research programs and go-to-market strategies for cross-functional teams. Experience working with Fortune 500 brands, global agencies, and technology vendors. Combine sales, research, and modeling skills to identify market opportunities and drive growth.

Taplio

Seth Ulinski's Linkedin Analytics

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Taplio

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Seth Ulinski's Linkedin Analytics