Myndigheten för tillgängliga medier

Responsible for external marketing and sales och books, newspapers and audio books. MTM has an important mission in a society where everyone should have the right to read - regardless of personal ability. The business moved to Malmö in the beginning of 2020 and will have a focus on users' needs, in collaboration with market players. MTM also ceates a unique production of media and services, where the goal is to become a knowledge center for accessible reading.

Sales and Marketing

Ecolean

Temporary position. I was part of the global marketing organisation at the HQ. Responsible for the communication budget, planning and the implementation of internal and global communication efforts to increase brand awareness. I supported local communication activities and I was responsible for global activities through PR, newsletters, website and social media channels. 

Ecolean AB develops and manufactures lightweight packaging and filling machines for the liquid food industry. Ecolean is a fast growing and globally expanding company that continuously develops its products in order to meet customer demands. The largest markets are China, Pakistan and Russia. The company employs 450 people worldwide.

Marketing Communications Manager

mySafety Försäkringar AB

Responsible for the marketing department working with communications and sales of insurance products through direct sales campaigns and digital activities. My main focus was on increasing campaign results, collecting leads, reactivating passive customers and creating profitable customer journeys. Three persons reported to me.

SBM Försäkring AB offers security solutions to vehicle owners through a mix of insurance products and services. The company is part of the MySafety Group AB.

Marketing Manager

Ingelsta Kalkon

Interim position. I was part of the marketing department, running projects in the food industry and the company's premium products. 

My projects:
- Contribute to new products launches and new design solutions on packaging
- Create campaigns in media
- Develop and implement a new website based on new graphic profile
- Be involved in strategic planning for social media.

Ingelsta Kalkon develops, manufactures and sells Swedish turkey meat, through its own deli stores and through grocery stores and food service.

Brand Manager

Egmont Publishing AB

Egmont Publishing is one of Sweden's leading media companies, with HQ in Stockholm. I was based in Malmö and Marketing Manager for about 10 of the magazines, including the Home Journal, Hennes, King. I was also responsible for the e-commerce business. 2-5 persons reported to me. 

My work area:
- marketing plans, product launches and brand strategy
- in-store sales 
- marketing and sales campaigns via mailing, internet and telemarketing
- communication through social media
- creating promotional material 
- negotiating with external companies
- responsible for e-commerce
- events, fairs and customer arrangements
- CRM

Marketing Manager and E-commerce Manager

Member of the national management team, head of marketing and customer services. 
HQ was placed in Malmö. 10 persons reported to me. 
Involved in developing new products and acquisitions of new companies. Budget responsible for all magazines, including Hemmets Journal, Hennes, King.

Marketing Director

Marketing Manager for the women's magazine Hennes.

Marketing Manager 

Ericsson Mobile Communications AB

Worked with marketing, sales and communication of mobile phone accessories in the Middle East and Africa. My location was in Lund and I worked towoards operators and distributors in South Africa, Egypt, Israel, Lebanon, Tunisia and Morocco. My work included communication, fairs, events, education and  product presentations.

Product Marketing Manager

Scandinavian Cosmetics AB

I worked with marketing and sales of Procter & Gambles products Max Factor, Giorgio Beverly Hills, Oil of Ulay and Old Spice. I was involved in national television commercial production and advertising, made in store promotion and provided our sales team with updated campaign material and sales information. I made forecasts and were responsible for stocking correct volumes. We worked in sales cycles with in store campaigns and I had daily contact and follow-up with the sales team.

K&C Reklambyrå AB

I was working at an advertising agency with customers such as the Weight Watchers.

Assistant

ITT Flygt AB

Temporary position in summers during six years at an international company making pumps and turbines. I had daily contact with the companies in Sweden, Germany and USA.

Customer support

I have broad experience of marketing and communication. I'm a creative, result-oriented team player with both feet on the ground.    

Marketing Manager, Budget, Human Resources, Team Leader, Brand Manager, Brands, Product Manager, Direct Marketing, Direct Marketing, E-commerce, Mail Order, Social Media, CRM, B2C, B2B, purchasing, logistics, marketing, sales, media, advertising, newsletter, advertising agency.

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