Global Ecom Partners

Amazon PPC Specialist

Incrementum Digital

Conducted 200+ audits, including Off-Amazon Audits, Listing and Creative Audits, Category Audits, Internal Audits, and External Audits.
Developed and implemented strategic plans for audit management.
Demonstrated expertise in data analysis, problem-solving, and presentations.

Audit Manager

Proficient in overseeing Amazon PPC advertising campaigns, including strategic management of budgets.
Track Best Seller Rankings (BSR) for multiple brands to assess and enhance performance.
Responsible for generating weekly and monthly reports to evaluate campaign effectiveness.
Utilized Brand Analytics, H10, Data Dive, and POE for comprehensive keyword research.
Actively engaged in routine testing of new Amazon Advertising betas to stay abreast of industry developments.
Collaborated with senior managers in the creation and optimization of campaigns.
Conducted daily monitoring of accounts, ensuring adherence to monthly budgets and tracking various metrics.
Implemented PPC automation software to streamline and optimize campaign processes.

Advertising Analyst

Digital Forest LLC

Monitored Best Seller Rankings (BSR) across all brand portfolios.
Conducted comprehensive product and keyword research to enhance market positioning.
Tracked category and search trends for informed strategic decision-making.
Spearheaded the creation and optimization of advertising campaigns for optimal performance.
Executed budget adjustments and allocation to maximize advertising effectiveness.
Systematically monitored and analyzed weekly and monthly Key Performance Indicators (KPIs).
Orchestrated inventory planning strategies to align with marketing and sales objectives.

PPC Associate

Hello, I'm Umair Nasim, boasting over 3 years of practical expertise on Amazon within a US-based company. As an Advertising Audit Manager with a technical background, I've played a pivotal role in fostering brand growth. My forte lies in conducting comprehensive audits and enhancing sales velocity through PPC strategies, leveraging my proficiency in PPC automation software to achieve maximum Return on Ad Spend (ROAS).

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