Umar Khan's Linkedin Analytics

I help B2B technology and SaaS companies communicate their value proposition, expertise, and solutions to their target audiences. I am passionate about creating customer-centric, value-driven, and engaging marketing campaigns and content that drive awareness, adoption, conversion, and advocacy for innovative products and services. I specialize in: • Establishing multi-dimensional personas for audiences and buying centers, through customer/ market research and competitive analysis. • Developing and executing Go-To-Market strategies for products, services, and new features. • Coordinating multidisciplinary project teams and outsourced talent; identifying priorities, defining KPIs, writing creative briefs, estimating scope and effort, providing creative feedback and marketing insight, measuring impact, and reporting to executive leadership. • Managing editorial calendars for multi-channel campaigns and content. • Writing and editing across a variety of mediums, including short-form (in-product, web, articles, presentation decks, social media, ads) and long-form (articles, whitepapers, ebooks, case studies) • Mentoring creative teams with knowledge of grammar, tone of voice, design principles, social media and video production best practices. • Integrating product and content marketing principles internally to champion thought leadership, source SMEs, and help cultivate a sticky knowledge-centered culture. Email: [email protected]