Growth @Abacus | Clay maker | SAP | B2B | AI powered sales | Business Development | SAAS | Outbound | Sales Automation

I’m a Go-To-Market strategist and engineer who kicked off his GTM journey as one of the first Clay experts from Pakistan. Started as a cold caller, got obsessed with outbound automation, and never looked back. With a BBA in Marketing and a 2nd degree in Computer Software Engineering, I built a rare combo I can sell and I can script. That mix took me from a sales consultant to a certified GTM automation expert who builds scalable, data-driven systems that actually move the needle.

One of my biggest wins was at HeyReach when I joined, everything was manual, the ARR was around $2M, and within 1 year of building and managing the entire GTM automation stack, we hit $10M ARR. From inbound enrichment to outbound personalisation, I automated the full sales engine using Clay, n8n, Make.com, and custom API workflows.

Now, I focus on designing GTM infrastructures that connect sales, marketing, and ops through automation, APIs, and smart integrations. I use tools like Clay, Make.com, Zapier, HubSpot, and Salesforce to build systems that handle lead enrichment, scoring, outreach, and CRM syncs all on autopilot.

I’ve helped companies, from startups to enterprise teams, streamline outbound, improve conversion, and automate entire GTM pipelines. No buzzwords, no fluff  just automation that drives revenue.

If you’re into GTM automation, outbound systems, or API-driven sales workflows, let’s connect always up to talk shop or swap ideas on scaling smarter.

Karachi Clay Club is back, and I’m missing this one due to some personal stuff. 🥲 Butt If you’re around, don’t miss it.


→ Pakistan won the first-ever Clay GTM World Cup

→ Javeria Shah competed, Sarmad coached, trophy came home 🏆

→ Javeria will join virtually to break down the journey + and how she built DFY Automation from scratch using the same principles

→ Saad Khan (coming from Toronto) he scaled multiple orgs, built systems that convert meetings to revenue faster, and is sharing real GTM playbooks you can actually use 

If you’re into GTM, automation, or scaling startups in Karachi → this is your room.

→ Book your seat: https://luma.com/KAPK02

→ The Hive Co-working Space, Lucky One Mall
→ Dec 27 | 12 PM – 2 PM

Umer Ishaq

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