Umer Sohail

PNC Solutions

Head of Marketing

Folio3 Software

Responsibilities:
• Marketing strategies: Create comprehensive marketing plans aligned with the company goals.
• Demand Gen: Create demand generation plans, identify target personas, and build targeted campaigns to acquire first-party data & drive engagement. 
• Nurturing: Nurture leads through the sales funnel using email marketing, lead scoring, and personalized messaging to build relationships and move leads closer to purchase.
• Lead generation: Develop and execute tactics that generate leads and increase awareness of the company's products.
• Account-Based Marketing: Plan and run targeted campaigns for specific accounts, use personalized messaging and tailored content to engage decision-makers and drive sales.
• Content management: Create high-quality content that educates, informs, and engages target audiences.
• Event and tradeshow: organizing and executing events such as tradeshows and webinars to reach target audiences.
• Digital marketing: Led digital marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, ABM, influencer marketing & webinar marketing.
• Analytics and reporting: Track key metrics, such as lead conversion rates, cost per lead, and campaign ROI, and use data to improve demand generation efforts continuously and make informed decisions.
• Customer engagement: creating and executing customer engagement strategies, including loyalty programs, customer surveys, and retention campaigns.
• Product launches: planning and executing product launches, including creating launch plans, conducting market research, and creating product launch materials.
• Sales enablement: Work with the sales team to create sales enablement materials, such as product presentations and case studies, and acquire customer testimonials.
Projects:
• NetSuite.Folio3.Com
• Folio3.Com
• Propertese.Com

Digital Marketing Manager

Paklap

Responsibilities
- Content Check
- Plan Website Upgrades
- Make Marketing Plans
- Dealing with the Content Teams
- Dealing with the Front-end & Back-end Developers
- Conversion Optimization
- Brand Development
- Creation of Content Calendar
- Brand Strategy
- Proposal writing for sponsors
- Reporting
- Team Management
Projects
Paklap.PK
Achievements
○ Domination on Google in the Laptops Category
○ Acquired Sponsorships from multiple brands for an event
○ 5,000 Daily Visitors (Organic)

Digital Marketing Consultant

QuickStart Inc.

Responsibilities
- Email Marketing
 • Planning, Preparing, Testing & Delivering the Emails
- Product Management
 • Monthly Product Selection
 • Managing Channel Managers
 • Ensuring Product Performance by actively suggesting improvements
 • Plan and Organize offline meetups & events in the US
- Coordination:
• Front-end & Back-end Developers
 • Content Agency
 • Inter-departmental
- Monitor
 • Website Content
 • Social Media Activities
 • SEO Activities
 • SEM Spend & Results
 • Affiliate Marketing Results
 • Keeping a regularRegular check on all activities performed by all channel managers
- Reporting
 • Acquiring monhtly reports
 • Compiling master reports for each channels & the product as a whole
Projects
- QuickStart (Primary)
- DevOps University
- Cloud Institute
- Infosec Academy
Achievements
○ Thanks Giving Campaign
 • The campaign was assigned at the last minute but the team worked hard to pull it off
○ 2019 QTR 4
 • Exceeded Sales target by 90% (First time the advent of the Company)

Product Marketing Manager

Express News 

Responsibilities
- SEO
 • Structural Improvement
 • External Endorsement Optimization (Removal, Fixture & Strengthening)
- Analytics Reporting & Automation
- Website Management
- Prepare Research Reports for New Projects
- Prepare Business & Marketing Plans for New Projects
- Prepare Presentation Decks for Sales Teams
- Prepare Presentation Decks for International Partnerships
- Coordination:
• Front-end & Back-end Developers
 • Hired Servicing Agencies
 • Dealing with the Content Teams
 • Higher Management
- Monitor
 • Website Content
 • Social Media Activities
- Create Content Calendars
Projects
- Tribune.Com.PK
- Express.Com.PK
- Express.PK
- ExpressEntertainment.TV
- CricketPakistan.Com.PK (Planning, Development & Launch)
- ElectionsPakistan.Com.PK (Planning, Development & Launch)
- Karachi.Express.PK (Planning, Development & Launch)
- Food Portal (Planning, Development & Launch)
- Education Portal - Aggregator (Planning, Development & Launch)
- Max Kids (Planning, Development & Launch)
- Tribune247.Com.PK (Planning, Development & Launch)
 • Discourse
 • Capital Connection
 • Media Watch
Achievements
○ Tribune
 • Increase Search Engine Rankings within 3 Months
○ Elections Pakistan
 • Launched during 2018 Elections & on-boarded all political parties
○ Cricket Pakistan
 • Launched and acquired media presence
 • Achieved 2 Million pageviews during T20 World Cup 2019
○ Food Tribune
 • Launched Food Tribune
 • Moulded the recipe portal like Tasty & Food Fusion
 • Enhanced Social Media Presence
○ Training
 • Trained the Higher Managedment, various offline Sales teams for DFP & Digital Sales
 Certification from Google

SEO Manager 

Arpatech (Pvt) Ltd (Pakistan Official)

Responsibilities
- Website Upgrades
- Plan Changes
- Create Web & Social Media Content Calendars
- Recruitment of the Team
- Conversion Optimization (Social Media & Website)
- Improve Brand Presence on Social Media
- Brand Strategy
- Cross-departmental Coordination
- Reporting
- Team Management
- Prepare Research Reports for New Projects
- Prepare Presentation Decks for Sales Teams
Projects
- Arpatech.Com
- TazaMarket.PK
- MedOnline.PK
- Mark IT Place
- Cert Station
Achievements
○ Team Restructuring
○ Motivate Angry Employees to Look forward to Working with the Company
○ Increase Website Traffic from 650 to 800 Per day for IT Services on Google.Com
○ Activated Social Media for all Websites that were Dead
○ Identified that Cert Station was infected & got it cleaned/fixed

Prestige Communications Pvt Ltd. (an affiliate of GREY group)

The first to build & strengthen Prestige Grey's Digital Arm. My job scope spreads from 'analysis & pitch' to 'strategy and execution'.

Responsibilities
- Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
- Strategic Consulting, including business plan & sales strategy development.
- Liaison between the clients and the contractors
- In charge of business growth, sales, project management and digital marketing SEO.
- Managing the Social Media Accounts for the clients.

Strategic Campaign Manager

Assistant Manager Web Marketing at TradeKey Pvt Ltd.

Projects:

• VIP Section (Web Marketing)
 - Leading the section that manages the SEO of the VIP members (TradeKey's most expensive and valuable customers)
 - Managing a team of 12
  + Fair evaluation of the team
  + Trainings with respect to latest methadologies
  + I play my role as a Friend, a Listener & a Mentor
  + I work to keep both parties satisfied (The Team & the Company)
 - Focusing on the delivery of committed keyword rankings and relevant inquiries to increase sales.
 - Exploring third party tools and development of in-house tools for better 'Analysis' and 'Reporting'.

(Although I'm not involved in many of the projects being managed at TradeKey, but I like to stay updated and give my input and provide my expertise wherever required).

• Web DHS Design Development & Fixtures:
 - Research to come up with tactics to improve the structure of the Websites.
 - Brainstorm & analyze to find areas of improvement that could improve CTR.
 - Come up with Layouts & Wire-frames used as a basis of the designs (UI)
 - Responsible for new Developments & Designs
 - Q/A of everything once an amendement is made in the design or funcionality, and again once it goes live.

• Article Writing
 - Managing the article writing project initiated by the CEO to overcome the content problems.
 - Identifying readability, grammatical & creativity issues and fixing them.
 - Arranging and delivering prior to delegation of duties and on demand.
 - Coordinating with 6 ( external departmental) coordinators to keep it effectively smooth.

Responsibilities:-

	Project Planning / Execution / Management / Evaluation
	Team Management
	Work Load Optimization
	Competitor Analysis
	Internal Audits / Inspection
	Team Evaluation
	Training:
  +		External Departments
  +		Team
	Maintain work flow
	Research for Development & Betterments
	Keep intact with Departmental Team leads/HoDs
	Optimize current work procedures to produce better results
	Resolve Conflicts/Errors

Assistant Product Manager

Managed 5 Projects
• Design Development & Fixtures (including thousands of network sites)
• ELB by VIP SD
• DRB
• Industry Focused Sub-Domains
• VIP SD Blog Network


Responsibilities:-

	Project Management
	Team Management
	Competitor Analysis
	Comparison Analysis
	Strategizing
	Keyword Research
	Working on New Development
	Bugs Identification & Fixtures
	Work Evaluation
	Team Evaluation
	Training Team
	Training Associates from various Departments
	Getting the work Done
	Maintain work flow
	Resolve conflicts/errors
	Research for Development & Betterments
	Manage the network
	Keep intact with Departmental Team leads/HoDs
	Optimize current work procedures to produce better results

Sr. Executive SEO

Ashley Hair Company

• Was responsible for keeping the blog update-to-date
 + researched & wrote articles about the trending hair styles

Complimentary Service:
• The client wasn't technical, so helped her setup her 'Magento Blog'.
• She was unaware about how to better spend on 'Adwords' to helped her setup and run her campaign.

Social Media & Search Engine Marketer (Freelance)

Mind Logics

Project: IHPSecurity.Com

• Lead SEO
 - Was leading a team of 2.
 - Suggest 'On-Page Upgrades'.
 - Checked the work done by the team
 - Link evaluation for the back-links built
 - Keeping a track of old back-links
 - Was also responsible for generating content for marketing for the clients assigned to me.

B2B SaaS Product Marketing | Demand & Lead Gen | Digital Disruption via Content Marketing | Targeted Content Delivery for Every Stage of the Funnel

My passion lies in bridging the divide between innovation and impact. With a wealth of experience in digital marketing, I strive to craft strategies that seamlessly integrate the latest technologies with timeless marketing principles. We aim to inspire and guide our team and to learn from them to create campaigns that capture the hearts and minds of our target audience, fostering relationships that drive growth and success for our company. I'm a firm believer in data-backed decision-making & the importance of continuous improvement.

Taplio

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