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Upasna Kakroo

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Innovative marketing and communications leader with nearly two decades of experience in leading brand strategy in 4 global markets. I currently lead Peerbagh, an organization with a mission to create a platform for diverse (South-Asia-inspired) storytelling to engage children and families. My experience has ranged from mission-driven non-profits (University of Michigan), strategy consulting (McKinsey) to a small business founder (Brandanew) focused on storytelling and content marketing for small businesses in multiple industry verticals. Named as one of the top 42 women in tech with my content blog was named the top 20 global branding blogs. Work from a place of optimism, and bring that energy to my work and teams. I also enjoy writing and illustrating children’s books. I've published 3 books, and have more brewing. I have been blogging for over 20 years. Specialties: Storytelling workshops, Multi-channel Storytelling, Children's books, Thought-leadership, Content Marketing, Consumer Insights, Brand Strategy, Competitive Intelligence, Digital Marketing, Social media engagement, Corporate Blogging, Online Engagement, Communication Policy, Corporate Communications, Media Relations, Digital Strategy, Crisis Communications, Strategic Partnerships, Marketing Communications, Integrated Marketing, Cross-functional Team Leadership, Internal communications

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