Upasna Kakroo's Linkedin Analytics

With nearly 20 years of experience in marketing and communications, I am passionate about creating and sharing stories that inspire, educate, and entertain. As the CEO of Peerbagh, I lead a team of storytellers, educators, and artists who create South-Asia-inspired storytelling workshops, events, children's books, and tools for families, leaders and educators. Our purpose is to create inclusive spaces and build creative confidence in children and adults so that they believe that all stories matter. My background spans across mission-driven non-profits, strategy consulting, and entrepreneurship. I have worked in four global markets, leading brand strategy, digital marketing, content creation, and thought leadership for organizations such as the University of Michigan, McKinsey, and Rocket Internet. I also founded a content marketing agency, Brandanew, which was recognized as one of the top 20 global branding blogs and I was named as one of the top 42 women in tech. I am also an author and illustrator of five children's books, and a long-time blogger. I work from a place of optimism, and bring that energy to my work and teams.