33 Sticks

At 33 Sticks, we are specialists in turning complex data into actionable insights through deep expertise in data architecture, consumer behavior analysis, A/B testing, and analytics leadership strategy. 

At 33 Sticks, we aren’t traditional web analysts, we are business advisors that just happen to be really good with data.

Co-Founder & CEO

Plenoptic Cognition

Advisory Board Member

East Tennessee State University

Industry Fellow

Media and Communication Department Executive Board Member

Keystone Solutions

Expanded Keystone Solutions service offerings through the creation and growth of a new business unit (Digital Intelligence Consulting). This business unit is responsible for in-depth analysis, full service optimization, training & education, social media insights, and data sciences. 

Hired and mentored key contributors in the Digital Intelligence business unit. 

Responsible for brand development, web site traffic growth and lead generation, and overall brand positioning and strategy. 

Developed and fostered Keystone's Client Advisory Board as a means to increase customer success, brand loyalty, and brand recognition.

Generated new business deals through existing personal contacts and community visibility driven by speaking engagements, podcast appearances, and blog posts. 

Established a culture that quickly attracted top level talent from around the country to join Keystone Solutions. 

Created a customer centric business by investing time and resources in client satisfaction, employee success & satisfaction, partner success, strategic messaging, and value based deliverables.

Dedicated to providing amazing experiences to everyone who comes in contact with Keystone Solutions.

VP,  Strategy & Consulting

Adobe Systems

As a member of the Customer Advisory Board, I have worked closely with Product Management to help define and refine the Omniture developer community.

As an early adopter of the Omniture development toolkit and I used my experience to provide meaningful feedback that has helped shape the current offering of developer tools.

Routinely called on to provide insight into the Adobe Marketing Suite (SiteCatalyst, Discover, Test&Target, Developer APIs) roadmap. 

Currently serving on Adobe's Social Marketing Advisory Board. 

Participation in key product planning sessions held in conjunction with Adobe's annual Summit event.

Omniture Customer Advisory Board Member

Numeric Analytics

Created and incubated Numeric Analytics' testing & optimization business consulting practice (new line of business) by defining a consulting framework focused on ROI driven results. 

Negotiated and formalized key partner relationships. 

Responsible for the execution & delivery of all testing & optimization engagements. 

Optimization Subject Matter Expert (SME).

Managed all Omniture Test&Target focused client engagements. 

Trained new consultants on testing & optimization best practices.

Worked to extend the Numeric Analytics brand through participation in industry conferences, blogging about digital measurement & optimization related topics, and engaging in conversations via social media channels such as Twitter.

Senior Analytics Consultant

Spark Networks

Key driver of web analytics initiatives from vendor selection to corporate standards. 

Managed the vendor selection life-cycle from business requirements to RFP to contract negotiations. 

Managed analysis of data and on-going enhancements for over 28 corporate brands. 

Established and managed Spark Networks' optimization practice which was focused on optimizing the visitor maturity path from unknown visitors to registered members to paid members. 

Architected and Maintained custom applications using Omniture's set of APIs (SAINT, Admin, Reporting, Data Insertion, and Discover). 

Built custom application to monitor brand activity on Twitter using Twitter's API and Omniture's Data Insertion API. http://omnituretwitteranalytics.com/

Manager, Web Analytics

Omniture

Routinely tasked with the responsibility of recovering difficult client engagements. This required great diplomacy and technical aptitude in order to deliver a successful solution. 

Successfully guided clients, through an understanding of their on-line presence, business models and objectives and then applying solutions that were both robust and creative. 

With a mixture of attention to detail and attunement to client needs I successfully managed the deployment of many of Omniture’s top clients.

Senior Implementation Consultant

Novell

Designed, configured and implemented Siebel Sales, Siebel Marketing and Siebel Call Center to a world-wide user base. 

Designed and implemented an ETL process to fully integrate Siebel’s data stores with Novell’s corporate party master. 

Successfully built and deployed a custom web interface to the Siebel application to meet business needs. Honored at Siebel User Week for pushing product boundaries.

Siebel Software Engineer

Utah State University

As a lecturer at Utah State University I was privileged with the opportunity to teach an upper division course in Application Design &amp; Development using Microsoft Visual Basic. 

This position required me to develop and publish new course material, author and deliver class lectures and guide students in the creation of a small business application.

Lecturer

jason is a father, chef, bass, piano, uke, and aspiring guitar player.

Founder and CEO of 33 Sticks, jason boasts over two decades of expertise in consumer analytics and optimization. His data career initiated at Omniture, where he played a pivotal role in guiding global brands such as Major League Baseball and Viacom, applying his deep analytics knowledge and innovative strategies. 

Renowned for his unique "people first" leadership style, jason cultivates an environment of honesty and personal growth, nurturing a dedicated and passionate team. 

His influence extends outward as he contributes to education as an Executive Board Member at East Tennessee State University, serves as an Advisory Board Member at Plenoptic Cognition, supports philanthropic causes like charity: water, and is the co-author of the the analytics children's book 'A is for Analytics' 

jason's approach seamlessly integrates technical mastery with a strong commitment to creating positive societal change through his work.

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