Small Biz Marketing

Copywriting | Storytelling | Ghostwriting | Content Strategy

I write social media copy (Instagram & LinkedIn) for agency and their clients across industries: marketing, finance and more.

Freelance Copywriter

LinkedIn Personal Branding and Ghostwriting Expert

BIGVU

As a content strategist and creative copywriter at BIGVU, my role is to write high-converting website pages and authentic, reader-friendly blog posts. 

A few of my blogs and website pages have helped them quickly gain over 3.5K monthly visitors on their website, resulting in higher traffic and revenue.

I maintain the brand’s voice and tone while ensuring the audience (and of course, Google) can easily understand the content without needing a second cup of coffee.

Content Strategist

Copywriter

When they reached out to me, the first thing they mentioned was that they had already tried a few freelance copywriters who provided AI-generated copies without considering their brand tone and audience.

I understood their problem deeply.

Their concern was that they had already created four in-depth eBooks to help their customers improve their marketing and conduct research.

They asked me to create landing page copy to promote these eBooks.

For these four eBooks, I wrote conversion-oriented copy, keeping their brand tone, voice, and audience in mind, and their response was positive.

Advergreen Digital

As a dedicated full-time Copywriter at Advergreen Digital, my primary responsibility was crafting compelling Facebook ad copy and website copy to yield impressive conversion rates for our diverse client base.

In addition to my core writing duties, I was also actively engaged in direct client communications to discuss their unique requirements and business objectives.

Junior Copywriter

StrategySoda

Social Media Posts, Captions, Taglines, One Liners
Product Descriptions, Creative Texts
Proofreading the contents
Website and blog copies/articles
Ideating content creation strategies

YCook India Private Limited

I've helped the company in writing them ad copies and a long-form sales page copy for boosting their business and getting new leads!

PicknddropIndia

I've helped this startup in writing highly convertible and irresistible sales page copies and ad copies for different social medias . I'm extremely glad that I played an important role in defining the success of PicknddropIndia.

Freelance Senior Copywriter

Birth Marque | Branding Company

Your words are either building trust...

Or blocking conversions.

So how do you make sure it’s the first, not the latter?

By 

→ Saying the right thing 
→ In the right way 
→ To the right people

At the exact moment they’re ready to act.

By the way, good to see you here!

I’m Utkarsh, a conversion-focused marketer, copywriter, and behind-the-scenes strategist for impact-driven brands who want more than surface-level engagement.

They want real movement.

Like the founder who generated $17K in under 90 days from a simple email sequence we built together.

Not because it was “creative.” But because we:

- Understood her audience
- Clarified her message
- Removed friction from her funnel

That’s what I help clients do every day:

✅ Build conversion-focused messaging that speaks directly to your best-fit buyers
✅ Structure offers and content to guide people from interest to action, without resistance
✅ Write sales pages, email sequences, and landing pages that build trust fast
✅ Build your brand that positions you as the expert on LinkedIn and X

If you’re a founder, creator, or coach tired of copy that sounds “fine” but doesn’t convert...

Let’s change that.

📩 DM me or email: copybyutkarsh@gmail.com

See you soon...

Sometimes I look at old photos and cringe a little.

But that cringe is proof you've grown.

Found this one from 2017.

Just a college kid sitting on campus, thinking about life after graduation.

Back then, I thought I'd be solving engineering problems.

Never imagined I'd be here...

Helping founders and coaches grow their brands, writing words that actually make them money.

The truth is, growth doesn't feel like growth when you're in it.

It feels messy. 
Uncertain. 
Like you're just figuring things out as you go.

But years later, you look back and realize how far you've come.

- From engineering grad to brand strategist.
- From "What am I doing?" to "I know exactly what I'm building."

So if you're feeling uncertain right now, that's okay.

You're not lost. You're just in the middle of your own transformation.

One day, you'll look back at this moment and think, "Wow, I've come so far."

𝗣.𝗦. What’s one thing you never imagined you’d be doing today?

Found this relatable?

Follow [+] Utkarsh for more real-talk on marketing, growth, and building at your own pace.

Utkarsh  Jaiswal

“Your Behind-the-Scenes Copy & Marketing Strategist” for Founders, Coaches & Brands | $17K Email Revenue in 90 Days | Ghostwriting + Funnel Strategy + Email Copywriting

Let me de-influence you…

From writing another “5 tips” post.

- Those posts look valuable.
- They sound valuable.
- They even feel valuable while writing them.

Cool, but what does that mean?

For the reader, they rarely do anything.

For example, don’t write- "understand your audience.”

Instead, reveal the exact gap between what you think your audience wants and what they're actually searching for at 2 AM.

That’s what lands.
That’s what sticks.

You’ve to be specific enough that someone can’t help but apply it.

𝗣.𝗦. When’s the last time a LinkedIn post actually changed how you approached something?

Found this useful?

Follow Utkarsh Jaiswal for more real-talk on messaging, psychology, and content that drives decisions.

Since last year, I've started taking my health seriously.

And no, it has nothing to do with the "Winter arc" trend.

A year ago, when winter hit, I used to become too lazy. Too comfortable in bed.

Now, I try to push myself when it gets tough.

I realized the first step is always the hardest- getting out of bed, putting on those shoes, showing up when your body says "stay warm."

But once you take that step, the rest flows.

- The workout becomes easier.
- The discipline builds.
- The excuses fade.

Winter used to be my excuse to slow down.

Now it's my reminder to keep going.

𝗣.𝗦. How does winter treat you?

Found this relatable?

Follow [+] Utkarsh Jaiswal for more real-talk on writing, freelancing, and building at your own pace.

More than the message.

Sometimes it’s the timing of the message that matters.

Last week, I reached out to an agency founder I’ve been connected with on LinkedIn for 3 years.

We’d spoken initially, but never that much, honestly.

But recently, I noticed he’d started posting videos again, showing up, trying to build momentum.

So I sent him a message. 
Not a pitch.
Simply an observation and an offer to help.

And he replied within hours.

Not only did he want an audit, but he booked a call.

I learned something new that-

→ People remember you when you show up at the right time.

𝗣.𝗦. If you’ve been overthinking that one DM… send it. The timing might already be working in your favor.

Found this useful?

Follow [+] Utkarsh Jaiswal for more real-talk on freelancing, buyer psychology, and copy that converts with clarity.

I post 3x a week.

I batch content on Saturdays.

I have a 30-day content calendar mapped out.

And I'm lying to myself about what "consistency" actually means.

Here's what I think:

We've confused frequency with consistency.

We think:

→ Posting every day = consistent 
→ Never missing Monday = consistent 
→ Having a schedule = consistent

But I believe that is not consistency.

That's just showing up out of fear.

Fear of the algorithm forgetting us. 
Fear of being irrelevant. 
Fear of losing the momentum we never really had.

Think about it. 
Would love to hear what you think.

Found this honest?

Follow [+] Utkarsh Jaiswal for more real-talk on marketing, content, and building without burning out.

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Utkarsh Jaiswal's Linkedin Analytics

Utkarsh Jaiswal- Copywriter

Performance ScoreUtkarsh Jaiswal- Copywriter's LinkedIn Performance

Utkarsh Jaiswal- Copywriter's Best Posts (last 30 days)

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Utkarsh Jaiswal- Copywriter

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Utkarsh Jaiswal- Copywriter's LinkedIn Performance

Utkarsh Jaiswal- Copywriter's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Utkarsh Jaiswal's Linkedin Analytics

Performance ScoreUtkarsh Jaiswal- Copywriter's LinkedIn Performance

Utkarsh Jaiswal- Copywriter's Best Posts (last 30 days)