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I went from 0 experience to Head of Design in 4 years. Then, in 2020, I quit. Leaving the high-paying salary and status of working at a FinTech unicorn behind. The job I once dreamed of wasn't align with my values. But, I wasn't ready to give up on UX. I intrinsically want to help other designers succeed. Working with 100s of designers, I realised that most designers are in someway self taught, but why? Because most UX education is incredibly expensive, lack accessibility, and real-world practicality. I had a hypothesis. Designers craved for education that 1) cuts to the core, 2) applies to every day scenarios, 3) templatized execution, 4) affordable, and 5) personalized Thus levelling the playing field for equal opportunities in the design industry. So, I started an experiment in mid 2020. And the results were pretty phenomenal. We grew 1400% in one year. It was clear people valued UX Playbook. My mission is to "Make UX Education Accessible & Enjoyable." My impact: → 11,000,000+ content impressions in the last 2 years → 270,000+ weekly newsletters & blogs read → 82,000+ people following my daily UX content → 15,000+ people downloaded my UX guides & templates → 1000+ people, from 84+ countries, bought my products If you want to learn more about how I can help you as a designer, you can check out: FAST TRACK DESIGNER BUNDLE In this 6 product bundle, you will learn how to thrive in your UX career. Build a kickass portfolio, learn how to job hunt, and master UX frameworks for project success, grow meaningfully, and lead your first design team. It’s packed with 93,000+ words, 130+ videos, 125+ templates, and 200+ examples. Join 15,000+ designers using this system to level up. → https://uxplaybook.org/fast BACKLOG If you're looking to replace your 9 to 5, become an independent designer, and kickstart your designpreneur journey, join us a Backlog. Be part of our tight-knit community, get personalized coaching, and access our resources made for design founders. → https://backlog.design Email: hello@uxplaybook.org YouTube, Twitter, IG: @uxchrisnguyen
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Design terms, explained. The 47-second stakeholder crash course: 🔹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻 𝘃𝘀 𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻 • Product Design → What, how, why the product is • UX Design → How the product works 🔹 𝗨𝘀𝗲𝗿-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 𝘃𝘀 𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 • User-Centered Design → Focuses on needs of the users • Design Thinking → Focuses on desirability, feasibility, viability 🔹 𝗪𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀 𝘃𝘀 𝗪𝗶𝗿𝗲𝗳𝗹𝗼𝘄𝘀 • Wireframes → Simple greyscale of UI • Wireflows → Shows user interactions 🔹 𝗛𝗶𝗴𝗵-𝗙𝗶𝗱𝗲𝗹𝗶𝘁𝘆 𝘃𝘀 𝗟𝗼𝘄-𝗙𝗶𝗱𝗲𝗹𝗶𝘁𝘆 𝗗𝗲𝘀𝗶𝗴𝗻 • High-fidelity → Detailed & production-ready • Low-fidelity → Simple representations 🔹 𝗨𝘀𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝘃𝘀 𝗨𝘀𝗲𝗿 𝗙𝗹𝗼𝘄𝘀 • User Journey → Emotion journey to a desired goal • User Flows → Steps a user takes to complete a task 🔹 𝗨𝗫 𝗔𝘂𝗱𝗶𝘁 𝘃𝘀 𝗛𝗲𝘂𝗿𝗶𝘀𝘁𝗶𝗰 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 • UX Audit → Evaluation based on best practices • Heuristic Evaluation → Evaluation based on design principles 🔹 𝗨𝘀𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘃𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 • User Research → Learn about users’ needs & behaviours • Market Research → Learn about demand, competition, trends 🔹 𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝘃𝘀 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 • Usability Testing → Testing a product’s ease of use • Concept Testing → Testing the product idea 🔹 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗲 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝘃𝘀 𝗨𝗻𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 • Moderated Interviews → Facilitator guides the interview • Unmoderated Interviews → Users complete tasks on their own What’s missing in the list? P.S. Does your friends now understand what you do? 👀 📌 Want more? Download my 47-page UX glossary: https://lnkd.in/gHQbV-Dy
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