AIMVIZ (Pvt) Ltd.

• Responsible for growth marketing of 10 brands (in-house and clients) and handling SMM, content marketing SEM, email marketing, B2B and B2C, affiliate and Youtube marketing
• Developing and implementing comprehensive digital marketing strategies to drive traffic, increase engagement, and generate leads.
• Managing and mentoring a team of marketing professionals, including SEO, PPC, SMM, content writers, and client relations.
• Implemented strategies for both gated and non-gated content to enhance lead generation for the marketing team
• Overseeing the execution of all digital marketing initiatives, including website optimization, email marketing, social media advertising, and content marketing.
• Tracked and analyzed the performance of organic and paid campaigns using GA Analytics, Search Console, and AdWordS
• Collaborating with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
• Utilized Ahref and SEM Rush SEO tools to pinpoint high-search-volume, low-difficulty keywords for optimization
• Creating and managing budgets, analyzing performance data, and reporting on key metrics to senior leadership.
• Conducted comprehensive market research to identify competitors' digital strategies, presenting insights and recommendations to stakeholders.
• Developed a comprehensive content strategy for high-volume and low-volume keywords, considering the impact on revenue generation
• Staying current on industry trends and technologies, and identifying new opportunities for innovation and growth.
• Collaborated with product and sales teams to create targeted content and messaging for effective demand generation and capture
• Driving 5x growth through aggressive campaigns that leverage both organic and paid tactics
• Leading efforts to improve SEO and reputation management, including developing and executing strategies to improve search engine rankings and online review

Digital Marketing Specialist

Plateau 9

Founder

Bosch Pharmaceuticals (Pvt) Ltd.

• Managed social media accounts for Bosch and its affiliated brands across Facebook, Instagram, Twitter, and LinkedIn
• Developed diverse marketing content, including blogs, promotional materials, and social media advertisements
• Evaluated and reported the outcomes of online marketing and social media campaigns
• Planned and executed paid campaigns to amplify brand visibility and user engagement
• Supervised a team in creating original content and moderating interactions within the online community
• Crafted video scripts and oversaw the company's YouTube channel to enhance its reputation
• Monitored brand presence and actively engaged with users to improve customer relationships
• Curated and organized editorial content for targeted engagement and channel growth
• Leveraged analytics to assess conversion rates across various digital channel

Digital Marketer

ST solutions

Creating interactive Digital Lead forms for Lead generation campaigns to get the
most relevant info and filtered leads
• Running Facebook and Google campaigns
• Tracking and Optimizing campaigns to get the best possible CPL and Conversion
rate
• Doing competitor analysis for deeper insights
• Used Google Ads editor for campaigns
• Keyword research and using a campaign planner for the best results 
• Social listening and social media audit to carry out SWOT analysis of the business
• Making customer journey and tracking the marketing funnel to remove the pain
points
• Doing website analytics and analysis of landing pages to avoid any bad experience
for the user and bounce
• Working on User and traffic acquisition to derive future marketing strategies
• Made a framework for the MQL and SQL to make the team understand how to
handle and nurture leads
• Keeping a check on the GA 4 reports including bounce rate, average time per
session, new vs recurring users %, user geo, demos and psychos
• AB and multivariate testing to get better insights into campaigns
• Optimizing user funnels and conversion points
• Making a strategy for CRO optimization

Digital Marketing Lead

JagahOnline

-Creating, monitoring and optimizing Facebook and PPC ad campaigns 
-Make sure the Leads pipeline and lead nurturing is in place and the messaging according to user journey
- I was part of the media planning and buying team of the 1st TVC and DVC of JagahOnline featuring Faysal Quereshi

-Collecting insights from Google Analytics, Universal,4 and working on Studio for visualization
- Keyword research on Keyword planner, Ahref,SEMrush 
- Making reports for the website health, SEO audit to check usability and traffic analysis
-Identifying ways to expand market share through WOM, SOV along with promoting UGC content 
-Making SMS campaigns and user journeys for remarketing and prospecting 
-Drafting Email marketing campaigns for prospecting and retargeting on One Signal, Mailchimp 
-Working on Google Search console to get insights and tracking 
-Writing monthly campaign ad copies and captions for Social Media (all platforms)

 -Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.)
-Working on SEMrush, Ahref, Mailchimp, for research and SM 
- Making monthly content and SM calendars
 -Working on forums and outreaching for organic growth and redirecting to web page 
- Doing Youtube SEO using VIDIQ, Keyword planner, Youtube analytics 
-Communication handling and community management
 -Managing the overall brand presence for all digital channels 
-Working on Microsoft Clarity for tracking User behavior on Site to find pain points and loopholes 
- Writing and executing monthly emails and push notifications 
-Conducting monthly Social Media Audit and brand audit for identifying Gap Analysis 
- Advertising, industry and keyword research by using Google trends, Answer the public, Kantar, Euromonitor, Nielsen and SEMrush 
- Doing Competitor Analysis through Facebook ads library and SEMrush, Crayon
- Research about being present on platforms like Tiktok, Snapchat and pushing video content on platforms like Twitch, Dailymotion etc other than Youtube

Digital Marketing Executive

ST Solutions LLC

- Creating interactive Digital Lead forms for Lead generation campaigns to get the most relevant info and filtered leads

- Running Facebook and Google campaigns

- Tracking and Optimizing campaigns to get the best possible CPL and Conversion rate

- Doing competitor analysis for deeper insights
- Used Google Ads editor for campaigns

- Keyword research and using campaign planner for the best results 

- Social listening, social media audit to carry out SWOT analysis of the business

- Making customer journey and tracking the marketing funnel to remove the pain points

- Doing website analytics and analysis landing pages to avoid any bad experience for the user and bounce

- Working on the User and traffic acquisition to derive future marketing strategies

- Made a framework for the MQL and SQL to make the team understand to handle and nuture leads

- Keeping a check on the GA 4 reports including
 bounce rate, avg time per session, new vs recurring users % , user geo, demos and psychos

- AB and multivariate testing to get getter insights of campaigns

- Optimizing user funnels and conversion points

- Making strategy for CRO optimization

FB and Google Leads specialist 

Human Resources Intern

Al Baraka Banking Group (ABG)

-   As an HR Intern, my responsibilities were to understand the end-to-end processes of the HR department for the purpose of documenting current processes. I was also required to propose changes that should be made and implemented in the current processes.Worked on the HRMS as well.

Throughout the day, I used to draft emails on behalf of the HR department and dealt with shortlisting CVs, making interview calls,auditing files for employees, developing JDs, and sorted out files and documentation. I have also worked as a coordinator and communicated with other departments.
Also made Training Calendar and managed Post Training Data.

I tried to learn as much as I could regarding the HR processes, and I have gained a good amount of knowledge regarding the Al Baraka HR Department.

In my internship tenure, I documented the following processes:
1. Recruitment Process
2. Payroll Process
3. Resignation & Dismissal Process
4. SIM Card & Fuel Management Process.
5. Full & Final Settlement Process.
6. HR policies 
7.Provident fund management process

Hr Intern

Bank Al Habib Limited

- Cash handling, Account opening, Transfers, Clearing cheques and oyher operational tasks

Commercial Banking Intern

Faysal Bank Limited

1)Documentation of  HR records of employees
2)Successfully completed the ‘Hamaray Sitaray” Campaign by the end of Internship
3)Assisted Line Manager in Internal audit and completed all the necessary documents
4)Tabulated excel files of attrition analysis
5)Worked on Hr software
6)Other tasks assigned by the supervisor

As a performance marketer, I am driven by a passion for driving results and maximizing return on investment for the company I am working for. 

👉 Youtube Channel: https://www.youtube.com/@ozairimran

With over 4 years of experience in the industry, I have developed a deep understanding of Paid Search, Display Advertising, SEM, PPC, SMM, YouTube marketing, LinkedIn marketing, Twitter ads, social media marketing, Community building, Online reputation management and many more.

👉 Google Ads, Google Analytics, Google Tag Manager, Google Data Studio, Google My Business, Microsoft Bing, SEMRush, Facebook Ads, Twitter Ads & HubSpot Academy Certified

Additionally, I have a keen interest in Data Analytics, WEB 3, AI and learning SQL, Power BI, Tableau and various marketing Automation tools. 

🎏My WEB 3 Community: @Cryp funnel

🚀E Blogger: https://www.blogger.com/blog/posts/2840226263923116828
☑Medium: https://medium.com/@ozairimran1996

My Newsletter:
 ✔https://www.linkedin.com/newsletters/marketing-with-ozair-6932793381026705408/

🚀Marketing With Ozair: https://www.linkedin.com/company/marketing-with-ozair/


🔥 Skills:

- Google Ads
- Facebook ads
- GA4
- Tracking and Reporting
- Google Tag Manager
- Social media advertising
- PPC
- Google Studio
- Content writing
- On page SEO

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