Dashly

https://www.dashly.io/ 
Increase the number of quality lead encounters. Reduce the cost of customer acquisition. Hire a qualifying bot and AI SDR.

Product Owner

Metronomo

Metronomo.xyz - The First Decentralized Ad Network

– Developed Product MVP (UI and backend) after conducting market analysis and 50+ customer interviews
– Created brand identity and pitch decks, acquired 80+ B2B clients on a waitlist with zero marketing
– Have been interviewed by top-tier funds, such as A16Z, securing $150K+ in grants

Co-Founder

GigAnt

GigAnt x Avito – HrTech platform with X5 Retail Group and Vkusvill as a clients

B2C product (gig workers):
– Launched 50+ hypotheses through the funnel and contributing to a 100% YoY growth (140,000 app users)
– Implemented a referral program that reduced the CAC by 4x, accounting for a 20% share of the userbase
– Led a cross-functional project to enhance user satisfaction and increase payouts by 30%, while maintaining the target margin
– Hired and managed a team of junior product managers, analysts, and marketers

B2B product (clients):
– Developed a unit economics model to maintain the desired CAC/LTV ratio and align the efforts of marketing, product & sales teams
– Conducted user research (custdev) and executed a go-to-market strategy, leading to the acquisition of 200+ B2B clients
– Increased sales conversion by 50% through segmentation and tailored value propositions

Tools: 
Google Analytics, Tableau, Adjust, Firebase, Google Tag Manager, Google Optimize, Yandex Metrica, Yandex Direct, AppMetrica, SQL, Webflow, Figma, Jira, Trello, Google Ads, Facebook Ads,

Lead Growth Product Manager

Skillbox

TOP-1 EdTech Platform in Eastern Europe with 650,000+ students

– Managed acquisition channels with monthly budgets >$500K, resulting in 15х leads growth and an 11x increase in revenue
– Tested hypotheses, resulting in 3 new channels, providing 10% of total revenue with the target ROI
– Conducted A/B tests on landing pages in collaboration with design & product teams, increasing 1st conversion rate by 1.5x
– Consistently сollaborated with sales team on increasing 2nd conversion
– Led the performance marketing of MVP within the company, launching 6 products

Stack:
Google Ads, Facebook Ads, Twitter Ads, Google Analytics, Telegram Ads, YouTube, Power BI, Google Optimize, Yandex Metrica, Python, Telegram Ads, Criteo

Performance Marketing Group Head

CubeLine Agency

Google Premier Agency (acquired by Artics Internet Solutions)

– Hired and managed a team of 8 specialists, developed an internal education program for junior specialists, resulting in a 3x reduction in errors
– Managed a portfolio of clients (including Volkswagen and Dodo Pizza), reaching business KPIs with budgets exceeding $100K. Started with one client and expanded the portfolio to 15, all with a CLTV of over 1 year
– Fostered collaboration with sales/accounting teams to enhance client loyalty

Performance Marketing Team Lead

Google Premier Agency (acquired by Artics Internet Solutions)

– Developed and executed marketing strategies aligned with clients' objectives (CPL/CAC/revenue/brand awareness), resulting in increasing MRR by 4x
– Managed acquisition channels, created 20,000+ campaigns and generated 1M+ leads

PPC Specialist

2GIS, local search service

Marketing Intern

adidas

Shop Assistant

I'm a product & marketing leader with 12+ years of experience in both launching startups and scaling PMF to $150M in annual revenue

💎  I specialize in growth strategies rooted in deep user insight, data-driven experimentation, and making cross-functional collaboration work (especially with sales team 😉)

🥷 Domain expertise: B2B/B2C SaaS, MarTech

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Vadim Smirnov's Linkedin Analytics

Vadim Smirnov

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