Vadim Wichmann's Linkedin Analytics

A Senior Marketing Leader with a knack for digital transformation, I have honed specialized skills in navigating brands through intricate market terrains. As the Founder and CEO of SHIFT, I lead initiatives in Asia Market Strategy, Global Commerce, Social CRM, and particularly in the Travel Retail and Beauty sectors. Over the past two years, my focus has increasingly leaned into cutting-edge Growth, Transformation, Digital, Marketing and communications. Collaborating with the Group teams of over 110+ talents, spread across offices in Paris, Madrid, Barcelona, and Geneva, collaborates with market leaders like L'Oréal and Danone, aligning marketing objectives with state-of-the-art experiences. With past roles at WPP and Alliance Digitale in France, my diverse expertise ensures that whether you're entering a new market or scaling existing operations, your digital transformation journey is in capable hands.