Vahe Arabian's Linkedin Analytics

Vahe Arabian is a digital media strategist with over 16 years of experience in digital publishing, SEO, and audience development. His mission is to help publishers build sustainable and scalable business models in an ever-evolving media landscape. Throughout his career, Vahe has worked across a broad spectrum of the publishing world; from hyperlocal news outlets and early-stage startups to acquisition targets and multinational, multi-title media companies. Vahe began his career in the agency world, consistently serving as a foundational team member, establishing SEO functions, and leading strategies for clients across multiple verticals, including e-commerce, marketplaces, OTT, finance, and enterprise sectors, for over a decade. A turning point came when he witnessed the impact of Facebook’s algorithm shift, which abruptly cut traffic to publishers, prompting him to focus on building resilient, audience-led growth strategies for content businesses. This specialisation led to the founding of State of Digital Publishing (SODP), a online publication and platform that covers trends, perspectives, and tech reviews for online publishing and media professionals; and SODP Media, which offers audience growth solutions (including SEO, paid media, email, and video), data consolidation, and publisher sales solutions. While based in Australia, Vahe collaborates globally, hosting private publisher dinners, publishing benchmark reports, and speaking at events to share insights on SEO, AI, and sustainable growth models in the publishing industry. His focus remains on delivering practical solutions that improve visibility, workflow, and revenue for media organisations.