Vaibhav Gupta's Linkedin Analytics

Marketing is not magic, there is a science to it. After having spent over 12+ years as a B2B marketer in the industry working with IT Software Consulting Services, SaaS and Product based organizations, I learnt the art of convincing the audience and created multiple avenues through the latest GTM strategy across USA, UK, APAC, MENA, India and global markets. Industries worked on: Information Technology, SaaS, Banking & Insurance (BFSI), Retail, LifeSciences & Healthcare, Education, Government public sector, shared services. Among the things I do: • Working out the right Marketing & Digital Marketing Strategy for business that combines user expectations, audience analysis, website planning, lead generation, and conversion rate optimization (CRO) • Increasing organization brand awareness and revenue via Account Based Marketing (ABM) strategies • Social Media strategies with an aim to increase customer base, generate leads, drive sales, build awareness, establish thought leadership, educate customers • Strategizing & implementing solutions in website design & development, email marketing campaigns, website audits and website maintenance • Driving Brand Positioning, Internal/External Communication, GTM Strategy, People Management, Stakeholder Management Skills: Integrated Marketing Campaigns, Demand Generation, Digital Marketing, Lead Generation, Partner Marketing, Brand Development & Management, Business Planning & Promotion, Website Analysis, Corporate Communication, Content Marketing & Development, Product Launch & Marketing, Public Relation, Marketing Operations, Storytelling, Customer Marketing, Customer Experience, Thought Leadership, Employer Branding Tools Used: Google Analytics, Google Search Console, Demandbase, Terminus, Ahref, Semrush, Hotjar, HubSpot, Unbounce, YouTube, Mailchimp, MOZ, WordPress CMS etc.