Intentwise

Acting as the de facto Head of Marketing, leading inbound and product marketing strategy for a high-growth SaaS platform focused on advertising optimization and analytics for Amazon and Walmart sellers.

• Drove revenue growth from $3M (2022) to $10M+ (2024), with inbound as the core acquisition engine.
• Built GTM systems across events, paid media, SEO, email, and CRM workflows.
• Led 24+ webinars/year, generating 880+ inbound leads annually.
• Launched Product Lightning Strikes — feature-led GTM sprints that delivered 322 leads across 4 campaigns.
• Scaled the affiliate program: onboarded 124 partners contributing $659K in revenue from 23 customers.
• Revamped CRM with Clay-powered enrichment and redefined customer journey logic.
• Built performance dashboards using Zoho + Looker Studio to enable multi-channel visibility.
• Successfully transitioned from UA to GA4 — implemented data streams, events, and custom reporting.
• Created and grew the Intentwise Circle — a niche community of 200+ members in 2 months.
• Led weekly marketing scrums, martech cost audits, and cross-team AI adoption initiatives.
• Implemented CRO strategies, increasing form submissions by 26% YoY.

Senior Growth Manager

Evince Digital

Created and nurtured brands to the success they deserved.

• Strategised, managed, and executed GTM, brand, and campaign strategies for over 35+ brands till date across India and EU
• Supervised and managed a team of 7 members
• Social Media Marketing - achieved 186% growth in engagement for Rich Bliss Auto over 7 months
• Search Engine Optimisation - generated 1,500+ organic MQLs (leads) from April, 2021 to March 2022 for Artwork Flow
• Strategised, managed, and executed performance marketing campaigns for over 25+ brands till date - achieved 16% growth in revenue and 58% drop in CAC over a period of 3 months for Nativ Chefs
• End-to-end CMS website design & development
• Acquired and managed accounts of over 35+ brands
• Hired relevant talent and managed HR & Finance operations

Co-Founder & Brand Manager

MarketsandMarkets™

Worked on research and consulting projects with the AI and Analytics team, within the Information and Communication Technology (ICT) domain.

• Prepared research study scope and business proposals in line with client’s requirements
• Analysed market scenario through secondary and primary research approaches
• Market size estimation and forecast w.r.t. geographical regions, industry verticals, org. size, application, and the likes
• Charted market dynamics, industry trends, and market opportunities
• Market share analysis for key players in the market
• Provided clients with pre-sales and post-sales support

Industry Analyst - AI & Analytics

Zomato

- Working as an Account Manager at Zomato's Online Ordering team, I acted as a liaison between restaurant merchants and Zomato while providing a personalized solution for each merchant's business growth with Zomato by analysing data and non-data levers and understanding their specific pain points once they're onboard for online ordering.
- Was an active agent in the growth of no. of orders for accounts assigned by approximately 15% month on month.
- Drove Zomato Kitchens project for the city.
- Was involved in the launch of Raipur city for Online Ordering.
- Was awarded O2 Ads City Star, bringing in one of the highest revenue through Delivery Ads at a city level.
- Was involved in market research of user feedback and preferences for food tech platforms within the city.
- Drove exclusivity drive for top merchants under portfolio.

Account Manager

Amul (GCMMF)

•	Was responsible for the Placement and Promotion of Amul fresh products in south west region of Nagpur.
•	Understood the Amul fresh product lines on offer in Nagpur area; studied the existing product placement scenario at retailers in select areas and performed Amul fresh products placement and promotion through activities such as retail outlet visits, umbrella canopy activities and contest with the help of Point of Purchase material.
•	Was able to increase the sales of Dahi SKUs by 14% and Buttermilk SKUs by 33% in the existing retail distribution network.
•	Working as a liaison between the Company, Distributors and Retailers, understood the problems in value chain and applied management concepts to resolve the same.

Marketing Intern

Growth marketing leader with 7+ years of experience across B2B and SaaS. I lead inbound and ABM GTM strategy across events, SEO, paid ads, email, CRO, affiliates, and community.

I build scalable systems across CRM, automation, and content — while driving product-led growth. I value clarity, ownership, and balance, and enjoy working with collaborative teams that prioritize long-term growth and sustainable impact.

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