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I started back in 2021, with an interest in content. I hustled my way up, collaborating with several creators, who collectively had around 10 million subscribers. After doing this 24*7 for a year straight. At the start of 2022, I decided to take a break and did nothing for the first half of the year. And these 6 months taught me, that if I want to be sane I better work or build something. Leading me to team up with my cousin to launch a brand management agency. I was mainly responsible for operations but somehow I ended up convincing a few creators to join us, which introduced me to sales. That thing was so enticing. By early 2023, I realized I wanted to pursue something bigger. I hired a team to take over my responsibilities at the agency, eventually parting ways amicably. I then founded Modifica, underestimating the workload that comes with being a solo founder. In the first 12 months of Modifica, I pivoted the business model multiple times, essentially starting over with more than six different agency concepts under the Modifica umbrella, achieving some success. Caught in a cycle of offering services, conducting outreach, signing clients, and struggling to scale, I revisited the question at the start of 2024: "What do I truly love?" The answer was clear: content and sales. This realization led me to change a few things and now we specialize in building YouTube Sales Funnels which generates 10 to 30 qualified calls every month for our clients, with a guarantee—if we don't deliver, you don't pay. That's a "short" introduction to my journey.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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