Scoutbee

• Develop and execute strategic corporate PR strategies; Establish strong relationships with key reporters, fostering impactful coverage and promoting Scoutbee’s reputation; Craft strategic plans, press releases, and social media copy; Provide counsel - and media training - to internal executives on short- and long-term GTM challenges; Manage external PR and content development agencies.

Media Relations | Senior PR Specialist

FIWARE

· Built up a network of thousands of reporters, writers, and bloggers within the tech sector and the smart cities landscaping, increasing FIWARE's press mailing list considerably; Curated dozens of compelling stories about open source tech and open innovation for international tier 1 publications, resulting in increased brand recognition and members’ collaboration; Helped drive adoption in international markets through solid new partnerships (Business Reporter, SmartCitiesWorld, United Nations Industrial Development Organization, Mindspace, Fiverr, Our Future Water…).

Media Relations | PR & Marketing Manager

Biosfera Coworking

· Advised on led the Go-to-Market, PR and brand strategies. Solid focus on both online and grassroots PR activities and strategic brand partnerships meant brand exposure skyrocketed, and additional value was added to the coworking’s portfolio, resulting in increased sales revenue, and reduced marketing budget.

Senior PR & Communications Manager

Electrolux

· Managed website content (in English and Spanish) for the entire Latin America shop floor workforce. Supported communication activities within all departments and acted as the local communications liaison for global initiatives deployment in LA. Scouted inspiring use cases for the Great Place To Work (GPTW) process. In 2017, Electrolux was named one of the top 150 great places to work in Brazil by the GPTW Institute.

Communications Specialist

Bosch

· Implemented crucial changes to the internal communication process to drive better engagement between both the senior and middle management and the shop floor associates. Acted as the communications liaison for global stories featuring local associates and ensured all departments were in full adherence to Bosch's global brand identity guidelines. Through inspiring storytelling, the creation of communications focal points across all departments and tailored communication workshops for team leaders, engagement levels were manifold and the company’s strategy better understood.

Senior Internal Communications Consultant

International Women's Media Foundation (IWMF)

· Recruited and trained researchers for the 'Global Report on the Status of Women in the News Media.' Oversaw the collection and processing of data, and I personally translated the data into meaningful reports. Western Europe was one of the regions with the highest rate of completed data collection within the report carried out by the IWMF and UNESCO.

Regional Coordinator

Relentlessly curious | Scouting the next big story on social impact

Originally from Brazil, I'm a journalist by trade, and a PR specialist by choice. Throughout my 11 year-career in Communications and PR, I've designed and executed dozens of bespoke communication and PR strategies for major corporations, nonprofits and SMEs. I have also had articles featured in publications such as Forbes, Bloomberg, Business Reporter, Handelsblatt, Green Growth Knowledge Platform...

For the past 5 years, I've been dipping my toes into the waters of open source, tech innovation, procurement and supply chain processes. I'm experienced in designing and executing creative content campaigns and narratives, driving awareness of products through relevant publications; as well as building and maintaining relationships with key media.

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