The New School

• Achieved a twofold increase in journal publications by reevaluating design research methods, optimizing publication strategies through early alignment with target platforms, and refining audience focus
• Co-founder of "La Hora," a community exploring complex issues in the artisan sector and
promoting design research in this field

Design Researcher

• Conducted comprehensive research in the global artisan sector, focusing on LATAM positioning, and synthesized insights from interviews and workshops
• Delivered a strategic report with actionable recommendations applicable to the artisan sector and related industries

Research Assistant 

Siegel+Gale

• Awarded the 'Siegel + Gale Intern Project' for effectively spearheading the Blockbuster rebranding strategy. Facilitated cross-functional collaboration, revitalized its legacy image, and strategically repositioned it as a streaming service aggregator, supported by thorough competitive and consumer analysis
• Supported the Strategy Team with client initiatives, involving data-driven analysis, user personas, journey mapping, competitor analysis, and active participation in brainstorming sessions. Notable achievements include:
— A re-branding and market positioning engagement for an industry-leading media streaming platform 
— A comprehensive brand architecture engagement for a major US-based healthcare organization

Brand Strategist Intern

Fe Handbags

• Achieved six-figure annual sales by launching a social enterprise in response to a growing demand for luxury handmade products identified through market research. Applied skills in research, entrepreneurship, and product development
•  Launched a successful social enterprise that provided tailored job opportunities for over 100 indigenous women by identifying their strengths through ethnographic research conducted in partnership with government entities and NGOs
•  Developed and executed a data-driven product and business strategy, expanding retail presence to four continents by identifying and tailoring offerings to diverse customer nationalities, resulting in increased market share and revenue growth
• Streamlined operations by implementing a low-risk sample testing model at trade shows and flea markets, reducing in-stock capital. Collected insights from consumers and wholesalers to align samples with market demand, optimizing order processes
• Built and managed all aspects of Fe Handbags, encompassing product development, people operations, marketing, and sales

Founder & CEO

Dumesa S.A

• Led Gen Z market research, including in-store studies, pivotal in the annual marketing plan shift from a Millennial-focused strategy, resulting in a 25% sales increase, demonstrating expertise in market research and consumer insights
• Optimized e-commerce conversion rate by 9% through a marketing audit, showcasing UX and marketing expertise. Continuously integrate industry best practices and emerging trends into new strategies

Director of  Customer Experience (Nauty Blue)

El Tesoro Magazine 

• Conducted global macro trend research and ethnographic studies in Colombia to predict dominant regional trends and understand diverse consumer segments and shopping behaviors. Crafted customized content for each segment, leading to a notable 30% annual increase in sales for brands featured in the magazine

Cool hunter & Creative Assistant 

Bilingual (Spanish/English) Strategic Designer and Researcher with an eight-year history of propelling growth and fostering innovation and inclusion across diverse sectors, including education, retail, branding, and social innovation. Currently, I am seeking opportunities to empower individuals for healthier, wealthier, and happier lives. My passion lies in exploring uncommon cases, and as a researcher, I specialize in working with underserved groups. My purpose is to create products that address challenges faced by individuals from diverse demographics and psychographics, particularly those often overlooked. If your goal is to bring inclusion to your organization or draw inspiration from outliers' experiences, please reach out.

Explore my work at:https://www.valentinapalacios.com/

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Valentina Palacios's Linkedin Analytics

Valentina Palacios

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Valentina Palacios

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Valentina Palacios's Linkedin Analytics