MINT

Senior Brand Marketing Manager

Outbrain

- Regional alignment to global branding, messaging, and strategy
- Localization and translation of content, including case studies, email, articles.
- Collaboration with global teams to sync and execute on cross-functional projects such as product launches and global marketing programs.
- Delivery of end-to-end marketing programs and creation of necessary accompanying materials including whitepapers, blogs, emails, presentations, social banners, paid media assets.
- Lead for PR efforts in Spain and Italy including media plan scouting, speaking opportunities, press releases, media relations.
- Management of all tradeshows, conferences, roundtables and hosted events including pre-event planning, logistics, and follow up.
- Development of key partnerships with organizations in the digital and AdTech industry.
- Collaboration on sales enablement and customer support materials for the markets.
- Tracking, measuring, and reporting on all marketing activities as related to ROI and outcomes.

Marketing Manager, Spain & Italy

- Management of the Italian Publisher AM team
- Direct Management of Key Publisher Accounts
- Development of strong relationships with top Publishers to gather intel and competitive feedback, shaping company strategy and product roadmap
- Executive updates on revenue pacing and overall strategy in leadership meetings

Head of Account Management, Publishers, Italy

- Managing and co-ordinating the successful launch of OB technologies and services with new partners;
- Ensuring on-time execution of technology integrations, assuring smooth and successful widget launches on publishers sites;
- Troubleshooting technical and campaign delivery issues;
- Proactively analyzing data to identify, recommend and implement optimization in order to increase performance.

Senior Publisher Account Manager, Italy

Sport Network

- Development of multi-platform and multi-channel projects for the sales network;
- Creation of tailored commercial tools and presentations;
- Daily contact with external agencies and partners for projects implementation;
- Project management and planning for special initiatives and events;
- Market analysis, business and scenario analysis;
- Use of tracking instruments for media analysis (Nielsen, Audipress, Ads, Audiweb, Google Analytics, Auditel, Gfk);
- Commercial reporting in SAP Business Objects.

Media Marketing Specialist

Media & Advertising professional.
Team worker. 
Travel enthusiast.

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