Cotide - B2B Lead Automation

Tired of Chasing Leads? Frustrated by Failed Campaigns? Overwhelmed by the Marketing Options?

Discover a smart way to grow your customer base with benchmarks, especially if you want to:

✔️ Extend your reach
✔️ Make a great first impression
✔️ Identify ready to buy contacts
✔️ Fill your pipeline consistently
✔️ Build a sustainable and repeatable system
✔️ Build your thought leadership

learn more at cotide.com

Co-Founder & Chief Product Officer

Join us in the fascinating world of B2B marketing as we explore the central role that marketing automation, lead generation and artificial intelligence (AI) play in personalising and building trust with prospects. 

Learn powerful tools in your marketing arsenal to have valuable conversations and build lasting relationships. 

Learn how to use a new form of B2B marketing to generate real demand for your products and systematically qualify purchase intent without annoying sales emails.

Podcast Host of B2B Marketing Automators 

Pedalix

Founder

Podcast Host of the Midlife Entrepreneurs Podcast

Marketing Automation Report

In 2023, we have seen a democratisation of artificial intelligence that is second to none. Mainstream marketing software like HubSpot and lead generation platforms like Apollo have added more AI capabilities to their solutions. New marketing tools have emerged and, last but not least, companies like OpenAI with ChatGPT are giving every individual and company free access to technology that has the potential to make marketing operations more efficient and accelerate business. 

While the rapid development of AI technology for lead generation opens up new opportunities, it also presents companies with significant challenges. One of the biggest challenges is keeping employees up to date with the latest technology and developing their skills to utilise advanced technologies effectively.
 
In addition, it has never been easier or cheaper to produce content, find contact and email lists and send cold-calling emails. However, these advances mean that organisations are having to navigate an increasingly crowded sea of sales emails, product marketing and enquiries. Simply using modern tools is no longer enough. Companies need to refine and adapt their approach to make their lead generation efforts more valuable and relevant to their target audience. 

To help organisations on this journey, in this report we introduce the LAMI - Lead Automation Maturity Index. This tool helps to evaluate your lead generation strategies and compare them with the industry standard to identify opportunities for improvement and adjust strategies. Visit our project website www.marketingautomation.report and evaluate the maturity level in lead automation.In

Publisher & Author

TrekkSoft Group

We are a family of successful software companies providing solutions to the tourism industry.
TrekkSoft Group’s value creation is driven by the acquiring, integrating and growing software companies focused on the Enterprise customer segment in the tourism industry.

www.trekksoftgroup.com

Co-Founder & Board Member

Aioma

Aioma helps B2B businesses to transition their marketing and sales activities to the digital world with marketing automation and sales enablement solutions.

TrekkSoft AG

TrekkSoft provides an online booking and reservation solution for activity providers, tour operators, travel agents, tourist offices and event organizers across the globe. 

TrekkSoft combines a tour management and online booking solution with an integrated payment gateway and an easy-to-use CMS. Suppliers using TrekkSoft are able to offer 100% of their live inventory online and are able to sell it directly via their own website, via API feed to partner marketplaces or via custom marketplaces in cooperation with other TrekkSoft companies.

We are a SaaS startup based in Interlaken, Switzerland. TrekkSoft was founded in 2010 in Switzerland and is rapidly growing into one of the leading software as a service providers for the tours and activity segment.  We are a young, dynamic team made up of travel professionals and IT experts.

Co-Founder, CTO

DeinDeal.ch

Founded in 2010 DeinDeal is the fastet growing Swiss shopping platform and a Top10 Swiss eCommerce player with 65mio CHF in bookings in 2013. With the claim "Get your world!", DeinDeal provides a wide range of curated lifestyle coupons and products. 

I was responsible for product, UX, design and development team of 20 employees. I was a member of the c-level management team.

Stimmt AG

Stimmt is a management consultant for strategic customer centered design.

- Strategy consultant for customer experience 
- User centered product design
- Quantitive and qualitative market research

Consultant

STARTUPS.CH AG

STARTUPS.CH is the market leader when it comes down to launching start-ups. Over 3000 companies have been founded and they have extensive knowledge and own lawyers, trustees & consultants. With STARTUPS.CH you can start your company anywhere in Switzerland, as our consultants are located in 20 different locations nationwide. 

I was responsible for the product, UX/design and development and built up a development team. The first version I developed myself and later on managed the development team additionally I built new businesses and lead new product initiatives.

Cassiber AG (acquired by Astina AG)

Cloud based idea management and innovation tool for enterprises and big organizations. 

I was responsible for product, UX/design and management of the development with partner companies.

I am the founder of several internet companies in the B2B space (Cotide, STARTUPS.CH, TrekkSoft) and have helped them find the product market and grow into a profitable and successful business.

I am passionate about developing digital products, working with developers, product owners and designers and aligning cultures around a mission to achieve something tangible. 

In recent times, we started sharing our expertise on various go-to-market topics as one of the founders of the B2B Marketing Automators podcast and my linkedin profile.

I'm interested in entrepreneurship, startups, software-as-a-service, tech gadgetry, and spending time in the great outdoors running, hiking, biking, or skiing.

Taplio

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