adidas

I collaborate with key partners to develop and implement end-to-end (global to markets) range plans and go-to-market tailored assortment packages, to drive growth and ensure strong sell-through. Accelerate possibilities for adidas by communicating in-depth understanding of consumer, markets, and business by increasing product offerings, assortment strategies, and distribution opportunities.
•	Enhanced consumer experience in store and online as well as strengthened brand's global presence by revamping long-range global merchandising strategy and roadmap for Lifestyle.
•	Developed a comprehensive and specialized Back to School lifestyle collection specifically for KIDS category, considering commercial drivers, market input, and emerging trends. 
•	Anticipated positive response from potential markets & KA by projecting overall growth of 20% based on devised merchandising strategy.

Senior Manager Merchandising Lifestyle & Sportswear

In charge of developing & implementing range & assortment planning strategy for DTC & Key Accounts, by employing exceptional expertise. Successfully delivered merchandising plans by collecting clear input from key stakeholders at market level, including all countries, clusters & key accounts.
•	Witnessed remarkable 30% year-on-year growth by implementing robust product & assortment strategies for the performance categories, whilst balancing commercial goals and brand objectives

Senior Global Merchandising Manager Sport

Devised comprehensive merchandising strategy for e-commerce platforms and concept stores in line with company's brand and business objectives. Monitored and analysed e-commerce performance metrics, identified areas of improvement, and employed productive plans to enhance conversion rates and customer experience.
•	Boosted growth rate 20% in Sport categories by employing efforts on improving key Brand Priorities.
•	Attained sustainable NS growth for running, training, football categories

Senior Merchandising Manager eCOM & Concept Stores - DTC

Maximised profitability in concept stores retail department by overseeing day-to-day trading of performance categories across Europe. Reviewed sales and stock, whilst focusing on planned sales, margin, and terminal stock objectives, as well as ensuring procurement of right product in appropriate volumes and size ratios for local market.
•	Implemented planning process that initiated with financial planning, followed by assortment building, ranging, and in-season trading by streamlining operations and improving decision-making throughout.

Merchandising Manager Retail

Winemob

I am the creator of the successful wine blog  - Winemob - having as main communication channel Instagram and Facebook. The purpose of the blog is to educate consumers around the world  of wine through wine reviews, wine tastings, wine visits  - an ultimate wine experience! I help wineries to create and implement an overall digital strategy which communicates their core values and vision. Moreover, I am specialized in the sparkling wine area - Prosecco, Champagne, Cava - having created my own Sparkling Wine (Sekt) in collaboration with Riffel Winery from Bingen Rheinhessen. I have also invented #forksabrage  - a sabering method using just a fork!

Digital Wine Consultant

Hollister Co.

Managed overall business processes and optimised store profits through customer service initiatives and promotions. Oversaw people management operations, including human resources, payroll and compliance issues, as well as offered associate and manager training and evaluation.
•	Established new store in Berlin and collaborating with HR, operations, and higher management to ensure triumphant launch of new brand.
•	Achieved 30% growth within first year of store opening, whilst upholding company's standards and principles in people management, culture, visual merchandising by maintaining overall appealing store ambiance.

Store Manager

Messerschmidt Reisen

Coordinate all the PR & Marketing activities of the company at the specialty Tourism & Leisure fairs such as ITB 2012 - The World`s Leading Travel Trade Show. Furthermore, I am also in charge of establishing new partnerships with tour-operators and other external specialised partners from the industry.

PR & Marketing Manager

PUMA SE

• Support the Product Line Manager (PLM) in the daily business 
• Coordination of prototypes 
• Creation and maintenance of master data 
• Update of line lists 
• Pattern organization and management 
• Create and update existing analysis 
• Competitive analysis & store desk research 
• Check lists and Line Design Mini Sheets 
• Participation in the creation and preparation of presentations 
• Assisting with the organization and participation of meetings to get insight into development processes and PLM activities 
• Internet Research for specific projects 
• General administrative work and data processing with MS Office programs, especially Excel, Power Point and Lotus Notes

Product Management Sport Leisure Apparel

Marriott International Copenhagen

-perform all front desk handling
-perform the room and tax posting duties is completed
-perform the guest check control for all F&B outlets
-deliver the PMS final and all back-ups to the accounting office in an orderly manner
-adjust and balance forward of all house accounts
-follow all cash handling and banking procedures to check out all guests efficiently.

Night Auditor

adidas AG

Assist Own Retail team in daily business, assist in store communication manager, support and develop briefings to agencies, tracking and controlling of markets executions, updating Retail marketing Platform for Own Retail specific concepts, managing of smaller projects, liaising with internal and external stakeholder.

In Store Communication Manager

Book flights and accommodation for the customers, weekly consultation hours with the guests, book trips for the guests and accompany them.

Tourist Guide

I appreciate you looking over my profile! I am results-driven professional, with multiple years of experience in driving GTM merchandising strategies within the sports and lifestyle industry. I embody a positive, collaborative, and creative approach as a leader and put the consumer first in the heart of every decision. 

I have a deep understanding of the sportswear and lifestyle landscape, steering decisions with sharp market and consumer insights. I spearhead tailored distribution strategies and excel in clear communication with diverse stakeholders, ensuring alignment with business KPIs for success.

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