IN>FRM

INFRM is a New York-based creative agency committed to elevating brands to the forefront of youth cultural movements.

Founded by Gen Z creatives in Brooklyn, we specialize in creating powerful connections through cutting-edge experiential marketing, strategic brand collaborations, and curated events.

Co-Founder / CMO

- Creator of @valeriechapman (33k followers on Instagram) (45k on Tiktok)
- Generate photo and video content for 250+ brands within the beauty, tech, fashion, and restaurant industries (Jansport, Poshmark, Daniel Wellington, Prada, Bobbi Brown, and more)
- Perform PR and influencer agency outreach and manage contractual agreements for paid brand partnerships with brands
- Organized social impact campaign to deliver personalized digital notes to empower victims of human trafficking

Social Media Content Creator

Socially Powerful

Business Development Manager

Neon Coat

Compass

Strategic Growth Partner

The Thinking Circle

- Connected vetted freelancers with local businesses and start-ups
- Expert in rebranding, social media management, event planning, graphic design, content creation, and pitch decks
- Managed clients across various industries including entrepreneurial podcasts, plastic surgery offices, restaurants, beauty product lines, and fashion websites 
- Finalist for The Customer Discovery Startup Bootcamp at NYU’s Entrepreneurial Institute: Partnered with mentors, presented startup venture, and conducted in depth customer discovery across Manhattan

Founder

Wunderkind

- Displayed ability to go above quota, driving viable business opportunities to the closing team
- Crafted highly customized, multi-channel, persona-based outreach for over 500 C-Suite and VP level executives
- Conducted research and implemented best strategies to build sales opportunities for the organization 
- Managed multiple platforms and tools (Showpad, SalesForce, Google Analytics)

Mid-Market Business Development Associate

- Created brand audit, developed social media strategy, and proposed brand ambassador program for Handshake app 
- Consulted on UX/UI for mixvapors.com, tyfapodcast.com, coastsoap.com, windsongglobal.com, and piloti.com
- Produced “Thank You For Asking” Podcast and increased podcast listeners to ~12k per episode

UX/UI Designer & Brand Consultant

Select Model Management

- Walked fashion weeks in New York, Paris, and Miami and modeled for brands such as Lanvin,
Michael Kors, Carolina Herrera, Oscar De La Renta, Brunello Cucinelli, and Alexander McQueen 
- Worked various e-commerce campaigns and worked as a fit model for Paco Rabanne and Opening Ceremony
- Shot editorials for Nylon, Pump Lifestyle Fashion & Beauty, and Scuro Magazine

Fashion Model

KITH

- Assisted Kith’s Head of Visuals in producing social media and web content for weekly releases
- Developed the “Kith Woman” archetype for @kithwomen social media strategy
- Conceptualized editorial shoots for Kith, Kith Women, Kith Kids, and Kith Treats
- Spearheaded Adidas editorial concept, scouted shoot locations, managed model fittings, and selected props
- Conducted market research, brainstormed product names, and determined photography references for @kithtreats
- Wrote and edited press releases, tracked product inventory, and supported influencer brand gifting

Content Intern

As a Gen Z leader at the intersection of AI, personal branding, and business strategy, I help corporations, entrepreneurs, and employees harness AI to elevate their brands, innovate, and lead with impact. My mission is simple: people trust people, not just brands, so I focus on empowering individuals to become authentic thought leaders in their fields.

With over 8 years of experience across content creation, influencer marketing, and business development, I work with corporations, startups, and entrepreneurs to leverage AI in ways that humanize brands while driving results.

What I Do:

For Corporations: I help integrate AI driven solutions to scale growth, transform operations, and position leaders as industry voices.

For Entrepreneurs & Leaders: I provide AI strategies that help leaders stand out, share their expertise, and build personal brands that people trust.

For Employees: I show emerging talent how to use AI tools to position themselves as thought leaders within their industry.

As a Gen Z innovator, I understand the fast moving digital landscape and believe the future of business is about authentic leadership powered by AI.

Let’s connect to explore how AI can drive growth, influence, and innovation for your business or personal brand.

📩 valerie@in-frm.com

Introducing Ruth AI, Inc. — the Al-powered career platform built to close the gender wage gap.

Many women leave up to $1,000,000 on the table over their careers.

So we built something to change that.

Built by women, for women who build.

Join The Movement: ruthapp.ai

Valerie Chapman

Founder & CEO, Ruth | Closing the gender wage gap | 120M+ impressions in 90 days

I left New York to move across the country to San Francisco and build a company I believe will change how women build their personal brands. 

The move itself felt like the start of a whole new chapter. 

Roadway Moving handled every detail with so much care that I actually got to focus on the future instead of stressing over boxes. 

If you’re planning a move soon, I can’t recommend them enough!

And if you’ve been following along, I can’t wait to share some news soon… 🤫

#movingvlog #crosscountry #roadwaymoving #sanfrancisco ##newyork

I help women leverage AI to build powerful personal brands | Gen Z Culture Strategist | 120M+ impressions in 90 days

I’m hosting a VERY intimate dinner with Ruth AI Inc. x Rho tomorrow in SF.

We’ll be diving into deep conversations about the future of work, AI, vibe coding, social impact, and more.

If you’re a female founder or funder, I’d love to meet you in person.

We have very limited spots available.

Register at the link: https://luma.com/a6g30v0d

Female Founders in tech we must rise.

Now is our time. Non-technical or technical.

It doesn’t matter. We are POWERFUL when we come together and support one another.

Let’s change the narrative NOW. 

Let me know if you’re with me. 

Tag and share with anyone who needs to see this. ♥️

#FemaleFounders #WomenInTech #AI #GenZ #SF #SanFrancisco #Entrepreneurship #Community #Technology #BUILD

BAY AREA WOMEN: Applications close in 72 hours.

If you're a builder, this is for you.

On November 21st, I'm bringing together 25 women for America's first Women's Vibe Coding Hackathon in San Francisco. You will spend 8 hours building AI solutions for social good using vibe coding.

I started this initiative to prove what happens when women are at the forefront of AI. And the applications we've received so far have been incredible. Women from Stanford University, University of California, Berkeley, Google, Meta, and Amazon. Fortune 500 executives. Startup co-founders who've raised millions. Hackers featured in the The New York Times.

But we still have spots to fill, and I'm looking for you.

Here's what you'll get: 

✨ Mentorship from industry leaders
✨Gift bags with products from brands like Kendra Scott, Shielded Beauty (Certified B-Corp), and Summer Fridays
✨ The winning team will take home $1,000
✨ The chance to build alongside some of the most ambitious women in tech
✨ Plus, VCs, press, and local leaders will be in the room watching what you create

Women use AI tools 25% less than men. 

Only 22% of AI professionals are women. 

Vibe coding tools like Lovable are changing that by making AI accessible to everyone, not just engineers. 

I'm proud to partner with Robin Hood, Flodesk, and Orrick, Herrington & Sutcliffe LLP to highlight women building AI for social good at one of San Francisco's most iconic landmarks.

Applications close Monday, November 18th.

Apply here: https://lnkd.in/eNaDAD2i

If you know a woman who should be building with us, tag her below. Let's show the world what women are capable of.

#WomenInTech #VibeCoding #SanFrancisco #AI #SF #Tech #Innovation #Hackathon #BUILD

Thanks to everyone who came to America’s First Women’s Vibe Coding Hackathon in SF to show the world what women builders can do. ♥️

More content incoming…

#sf #vibecoding #femalefounders #ai #tech

Every time I see a creator post I just hit 10k or 25k or 50k or 100k and more it fills me with such joy.

Particularly when I see other women doing this.

As a creator, I understand how hard this can be to accomplish and now more than ever personal branding can lead to financial security and freedom.

That’s why I moved to SF to help women build powerful personal brands in the age of AI and advance their careers. 

I’m so grateful for the support I’ve received and I’m excited for what’s to come!

💌 Follow me Valerie Chapman for the latest in AI, personal branding, and the future of work. 

#contentcreators #shareyourwins #growth #creatoreconomy #personalbranding #futureofwork #AI #sanfrancisco #technology #BUILD

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WOMEN BUILDERS IN SF, THIS IS FOR YOU. 

On November 21st, we’re hosting America’s First Women’s Vibe Coding Hackathon.

The theme is: AI for Social Good

If you’re a founder, engineer, designer, or just obsessed with building, come ship something that actually matters.

Tag your smartest female friend in the comments! 👀

🔗 Apply to vibe code before November 18th: https://lnkd.in/efjrYAFw

#vibecoding #ai #sanfrancisco #hackathon #womenintech #build

Introducing the ICONIC judges for America’s 1st Women’s Vibe Coding Hackathon. 

On November 21st, three incredible women will decide which AI solution has the biggest potential for social good.

Avni Barman is the CEO & Founder of Gen She  with 700K+ community members. She is empowering the next generation of women in entrepreneurship and tech.

Madeline Zhang is an MIT grad, senior software engineer at Airbnb, with years of experience at Google. She's passionate about using technology to make healthcare accessible and teaching people to code.

Delia Lazarescu is Ex-Google engineer making AI accessible to everyone. She's spoken at TED, SAS Innovate, and The AI Conference, teaching the world to build and automate with AI.

These women are at the forefront of making tech inclusive, accessible, and actually fun.

They are builders who are also opening doors for everyone who comes after them.

And on November 21st, they're going to help us find the most impactful AI solutions built in 8 hours.

I’ll be hosting the festivities alongside MISS USA 2024 Alma Cooper! 

I'm so honored they're all part of this moment where we make history together! ♥️

#vibecoding #hackathon #womenintech #ai #futureofwork

I believe in a future where women earn serious money online. 💸

Not someday but in the next 10 minutes. 

I’ve spent the last year talking with women who already have the vision and the audience. 

What kept stalling the dream wasn’t talent, but the missing bridge between “I should build this” and “here’s where to buy it.”

So if I were you, this is what I'd do:

1. Open Lovable x Shopify.

2. Start with one clear product tied to your mission.

3. Generate a working storefront with home, cart, checkout, and thank-you pages.

4. Publish and share the link with people who already trust you.

5. Track what converts, adjust the offer or price, and iterate this week.

✨ Opening your own e-commerce site has never been easier, so will you be giving it a try?

Build on Lovable Cloud + Shopify #LovablePartner #Shopify #ad

Brand partnership • I help women leverage AI to build powerful personal brands | Gen Z Culture Strategist | 120M+ impressions in 90 days

AI tools have allowed me to work for myself.

That’s why when I got the opportunity to see Genspark demo their AI workspace in person, I knew I had to bring you along! 

Want to see how Genspark is redefining work? 

Prepare to be mind blown when you check out this link: https://lnkd.in/e4JyJ28K

💌 Follow me Valerie Chapman for the latest in AI, personal branding, and the future of work.

 #GensparkPartner #WorkWithGenspark

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