Bioty Healthcare

I provide bilingual SEO and GEO online content strategy, content writing and on-page optimization to health & SaaS businesses / MedTech and non-profits, both in English and in French.

Type of content: 
- Social media posts (translation from English to French)
- Educational Blog articles with scientific references
- Product Reviews
- Fitness & Nutrition Program Reviews
- Online Magazine articles
- Website Services pages
- Internal Sales tools (e.g. clinical summaries)

Some of my recurring clients:
SaaS: Klaviyo
Nutrition & Wellness content platforms: Healthcanal, EHProject, Connected Health and MIDSS
Digital Marketing Agencies: Flying Cat Marketing, TWINLIGHT STUDIOS Nursing Home Marketing Agency
E-commerce health platforms: Soundsory, Forbrain, Oravix
Digital magazine for Opticians/ Optometrists in Canada: Optik by VuePoint
Fertility Counselling Services: Fertilityconnectz
Traditional Chinese Medicine / Scoliosis Clinic: Chinese Doc, ScolioLife
Freelance Medical Writer: Rachel Pascal

Founder - SEO/ GEO Health & SaaS Content Services

NuBest Nutrition

I collaborated with nutritionists and dietitians to write SEO-friendly blog posts turning complex nutrition science into simple, clear content.

Contributing Author

Aguettant Asia-Pacific HK Ltd.

Responsible for the entire medical & marketing strategy, budget and execution, supporting distributors and affiliates. 
Staff management: Managed 1 direct report (Regional Product Manager) 
 Developed key processes, toolkits and structures to upgrade sales & marketing capabilities of affiliates and distributors 
 Created & implemented internal education programs & focus groups to improve internal alignment & foster experience sharing across countries and regions 
 Secured the future product pipeline by pitching products to new potential distributors, supporting the launch of new products, as well as building business cases via market research 
 Conducted KOL mapping in APAC and Europe to leverage portfolio, managed expert panels and hybrid meetings to drive sales via publication of regional consensus recommendations

Publication: https://janesthanalgcritcare.biomedcentral.com/articles/10.1186/s44158-022-00084-1

Medical Marketing Manager Asia-Pacific

Fresenius Medical Care Asia-Pacific

I led cross-functional teams in strategic projects to meet objectives, budget and schedules

Senior Regional Marketing Manager, Critical Care

I was responsible for Product Life Cycle management - CRRT machines , fluids & disposables

Senior Regional Product Manager, Critical Care

Regional Product Manager, Critical Care

Junior Regional Product Manager, Critical Care

Asia Bio Channel

I managed client accounts including US-based pharmaceutical companies looking to expand regionally into Asia Pacific markets.

Marketing and Business Development Consultant

Interactive Tutors Ltd

I provided tailored French classes from beginners to advanced students, thus developing my training skills in French/English/ Mandarin and my knowledge of the Asian culture.

French Tutor

Olympus KeyMed

I supported a team of 27 Product Managers and Product Specialists worldwide in full-cycle product portfolio (Endoscopy accessories and Endotherapy) across 9 Olympus Sales Business Units.

International Product Specialist - Medical Devices (Endoscopy/ Surgery)

Philips Respironics UK

I supported a team of 12 Account Managers and 3 Clinical Specialists overseeing sleep diagnostics products and software in UK and Ireland (over 100 hospitals). I delivered training to new and existing customers and supplied pre-sales support including demonstrations, trials, assessing customer needs, addressing queries and quotations.

Sleep Diagnostics Business Support Manager

Philips Respironics International

I wrote and illustrated an 80-page Sleep Technician Guide in English to serve as educational material for sleep practitioners across EMEA.

Assistant Regional Product Manager - EMEA

ADIR Association

I conceptualised and executed bench test to measure leaks in Non-Invasive Ventilation resulting in a scientific abstract that gained publication. 

Research Engineer Assistant

Founder at Bioty | Bilingual SEO health blog writing

Hi, I’m Val

If you’re a health or SaaS business trying to:

• cut through the noise of fluffy content,
• turn complex science and technical terms into content your customers actually understand,
• stop wasting budget on blogs that never rank or convert…

… you’re in the right place.

I’m a 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐒𝐄𝐎 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 trusted by global SaaS leaders like Klaviyo, health e-commerce brands such as Oravix and Soundsory, and non-profits like MedTech Europe.

With a biomedical engineering background and 10+ years in healthcare marketing, I know health inside out. I mentor writers in SEO, as teaching is in my DNA.

I combine SEO best practices with empathetic, approachable writing so you can:

•	attract the right audience,
•	build trust with accurate, credible content,
•	and convert readers into loyal customers.

𝐏𝐫𝐨𝐯𝐞𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬

Clients trust me because the results are tangible:

•	1M+ impressions in 12 months for a health e-commerce client.
•	Blog posts generating daily sales leads.
•	Consistent top 3 Google rankings, featured snippets, and AI overview citations.
•	Increased traffic and longer visit durations within weeks of publishing.
•	Clients who partner with me long-term (some for years).

But don’t just take my word for it:

⭐️ “Valérie’s services have been a game-changer for our SEO strategy.” – Diego Mechelynck, CIO, Bambaw (Belgium)
⭐️ “She’s a clear communicator and true partner in health SEO.” – Lola Feiger, Head of Marketing, Rise Science (US)
⭐️ “Exceptional bilingual content delivery.” – D. Pietrobon, President, VuePoint IDS INC. (Canada)

𝐌𝐲 𝐒𝐰𝐞𝐞𝐭 𝐒𝐩𝐨𝐭

I write content that’s:

  • 𝐇𝐮𝐦𝐚𝐧 & 𝐞𝐦𝐩𝐚𝐭𝐡𝐞𝐭𝐢𝐜: approachable storytelling that connects with readers and builds trust. I’m known to have a warm and friendly tone.
  • 𝐒𝐞𝐚𝐫𝐜𝐡-𝐬𝐦𝐚𝐫𝐭: SEO blogs, landing pages, and web copy that dominate SERPs.
  • 𝐂𝐫𝐞𝐝𝐢𝐛𝐥𝐞: grounded in science, expert voices, and E-E-A-T principles.
  • 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜: aligned with your growth goals and brand positioning.
  • 𝐁𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥: fluent in English & French, with cultural nuance for both markets (without the need to hire two writers).

I love writing:

✔️ SEO blogs & long-form articles
✔️ Landing pages & website copy
✔️ Content for patients, marketers and business owners

𝐀 𝐁𝐢𝐭 𝐌𝐨𝐫𝐞 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞

I’m a fan of hiking, Japanese martial arts, chopsticks, and anything creative.

📧 Let’s connect: vleroux@biotyhealthcare.com
Or drop me a message here on LinkedIn, I’d love to hear about your next project.

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