Valerie Pister's Linkedin Analytics

I’ve been with Springfield Business Journal since 2007, and in that time, I’ve learned a lot about business, people, and the power of consistency. My specialty? Helping businesses connect with other businesses in ways that make sense—not just on paper, but in the real world. With over 25 years of experience in marketing and sales (on both the buying and selling side), I’ve seen firsthand what works… and what doesn’t. I’ve helped clients who were just starting out, and others who’ve been around longer than I have. What they all have in common is the need to be seen, understood, and remembered—by the right people, at the right time. That’s where strategy comes in. I focus on the B2B buyer’s journey, using content, branding, and smart media planning to keep your business top-of-mind when it matters most. Whether we’re launching something new or reinforcing your presence in the market, I’m here to help you build real momentum—with a clear message and a plan that fits. Specialties: B2B marketing strategy, media planning, brand awareness, content marketing, and helping you show up consistently at every stage of the buyer’s journey.