Zendesk

Product Marketing, Platform

Workday

- Project-managed product launch materials, including updating & creating collateral
- Supported content build for global customer conference, Rising, including session abstracts and session content development, achieving session scores average rating across 4.7/5 for Workday Extend
- Drove collection of Workday Extend customer stories to support sales enablement and demand generation efforts

Project Manager, Product Marketing

Highspot

Laid off as part of company-related reduction in force unrelated to performance

- Served as PMM lead for new Manufacturing & Medical Devices verticals
- Created GTM strategy, market analysis, and messaging in order to launch two new verticals 
- Supported sales team productivity through extensive industry market research. Deliverables included sales trend reporting to identify high growth target segments, competitive analyses, battlecards, and FAQs on key industry competitors
- Conducted extensive customer interviews and analysis to develop 5 comprehensive buyer persona playbooks 
- Hosted monthly office hours to educate internal sales reps on latest industry trends, marketing updates, and offer support on deals
- Collaborated closely  with Product Management on customer needs and market direction to strategize and prioritize new product innovation

Product Marketing Manager, Industry Marketing

RingCentral

Strategic Partnerships, Avaya Cloud Office

- Built and maintained 13 competitive battlecards on regional carrier markets that resulted in over 1000 views each 
- Established a customer references program to support customer marketing, resulting in 6 case studies 
- Launched Avaya Cloud Office Rooms, creating key collateral to drive awareness and demand
- Supported GTM efforts by developing campaigns to drive growth in Healthcare and Education verticals
- Conducted over 50 hours of 1:1 win/loss customer and internal sales interviews to create buyer personas and inform GTM strategy and product development
- Restructured the firm’s content management system to centralize and categorize key sales enablement and product marketing collateral to aid reps in sales cycles

Product Marketing, Strategic Partnerships

ClearSlide

Laid off due to Covid-19 related restructuring

- Restructured ClearSlide's GTM and product launch processes to improve awareness, engagement, and product adoption
- Grew the number of visitors to ClearSlide.com by driving the redesign, messaging, and user flow through analysis of target personas and user journeys
- Revamped sales enablement program by delivering product demos, presentations, one‑pagers, etc. to aid reps in targeting new business for new audiences
- Ran campaigns to drive continued customer advocacy by increasing number of 4 and 5‑star G2 reviews by 10% within 9 months
- Developed competitive intelligence materials to inform and guide strategy
- Conducted over 50 hours of 1:1 customer interviews to create buyer personas to inform ClearSlide's GTM strategy and product development

Product Marketing Manager

BlackBerry

Led product marketing for BlackBerry's entire enterprise software portfolio, including but not limited to: BlackBerry Workspaces, BlackBerry Dynamics Apps, etc.

Product Marketing Specialist

Marketing Specialist, Demand Generation

ThreadWeather

Social Media Contributor

UC Berkeley Career Center

Communications Assistant

Sony Interactive Entertainment

CRM Marketing Intern

SOMA Magazine

Communications and Social Media Marketing Intern

Strategic product marketing professional experienced across a wide range of marketing skills and industry segments. Proven success of combining vision, project management, and attention to detail to drive high-impact product launches and campaigns. Passionate about data-driven storytelling to empower customers with our solutions.

Taplio

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