Authenticity Agency

Head of Sales & Lead Generation

LinkedIn Manager 

Biobees Conseil

- complete audit of the company's global Communication existing roadmap (Instagram, LinkedIn, website)  
- global multi-channel Social Media Marketing Strategy definition, without execution (consulting only)
- supervision of 3 interns
- turnkey vertical content creation: script -> spot selection-> realisation -> advanced & creative video editing -> sound processing -> future post programming (15+ videos created in total)

Social Media Marketing Team Lead

Commerce de détail de produits de beauté 

-360° Social Media Marketing strategy creation (preceded by ICP and Marketing Persona analysis)
-References mood board design
-Full-stage trending vertical content creation (for a multi-channel diffusion): from idea pitching to posting/programming of an eye-catchingly edited piece of content 

Niche: Beauty / K-Beauty / Korean cosmetics

Social Media Marketing Manager

Growth.Talent

Le mouvement bien intentionné et pédagogique qui fait briller les carrières dans le Growth ⭐

Member

Skills4All - Spécialiste du digital learning certifiant

- Conversion Rate Optimization (CRO): Awareness + Acquisition scaling 

- Design of 50+ experimentation ideas to implement immediately ("law-hanging fruits"), including the bottom of the Conversion Funnel: 
Activation (definiton of the product's WOW-moment), 
Retention (fidelization), 
Referrals (virality loops), 
Revenue (cross-sell, up-sell, etc)

- Main fields: A/B testing, Content Marketing, Influencer Marketing, UX + UI, etc

Growth Marketing Advisor

Careerum

Student & Ambassador

GpasPlus

Industry: e-Commerce (business model : Marketplace/drop shipping)

✔ Managament of the entire after-sales service process : defintion of exact procedures of treating customer complaints, accompanying of clients with opening their claim-files withing the brands, requesting/validation of suppliers' repair quotes, follow-up on the reconditioning at its best
✔ Redefinition of refund/exchange procedures in order to improve customer satisfaction and closing claims' time frame on partner marketplaces
✔ Online after-sales service customer form's elaboration (collaboration with IT team) that reduced processing time up to 38% 
✔ Full management of order flows via CMS Prestashop, Mirakl & Shopping Feed : order status update, supervision of delivery/shipping timing, inventory management for replenishment + automation of reports on the total flow of incoming orders, which allowed to save up to 70% of daily processing time and facilitate manual follow-up procedure of orders in 'failed' status 
✔ Development of new marketplace catalog categories (collaboration with Marketing team): toys, pet supplies
✔ Supervision of the Sales Administration team (4 people)

E-Commerce Supply Chain & Quality Manager

Wildberries

TOP-2 Marketplace russe 

✔ Portfolio of 60+ B2C vendors management (various catalog categories), followed by an average increase of 37% in their revenue over 6 months on the platform, thanks to tracking and a 360° analysis of their commercial performance, followed by the optimization of their seller strategy (product listings, pricing tactics, FBM, etc.)
✔ New users onboarding 
✔ Continuous UX improvement by reporting bugs and customer feedback to dedicated teams, followed by deployment of new features' monitoring

Marketplace Account Manager

Machefert Group

French and international hotel group (Morocco)

✔ Development of global online direct sales strategy & its implementation 
✔ Review of the group's commercial strategy & pricing tactics (revenue + commercial margin)
✔ Room occupancy optimization, closure/opening of distribution channels, stay duration management
✔ Sales steering via numerous OTAs extranets, commision & special offers negotiation  
✔ Implementation and deployment of technical, strategic, and commercial projects for 22 hotels of the group:  Property Management System & Booking Engine (Mews), Channel Manager (SiteMinder)
✔ Identification & elaboration of sponsored partnerships with influencers, as well as organic traffic media campaigns' design, which resulted in a sales increase of 16%
✔B2B prospecting optimization by using financial reports to create a dashboard with information on the A-list clients, allowing the Sales team to prioritize customer segments to approach. As a result, dozens of new clients were signed
✔ Study of the commercial interest and launch of Airbnb Global Hotel Technology Partnership. Within three months, this intermediary became the group's top-3 business contributor in terms of commercial performance

E-Business & Revenue Manager

PerfectStay

Industry: travel, tour-operating BtoBtoC, online flash sales. PerfectStay is a B2B2C partner of established brands - Air France La Collection, Vente Privée, Voyage Pirates, etc. 

✔ New automated benchmarking procedure implementation for processing supplier offers, which allowed me to obtain 15+ validated and guaranteed deals/week for several destinations in my portfolio
✔ Sourcing of international suppliers via LinkedIn & negotiation of advantageous travel deals (30-70% less than the BAR (best available rate) 
✔ Initiation of a new tourist product commercialization - Russia (deal analysis, price and margin calculation), which remained in the top 5 best-selling products for 4 months
✔ Building, management, and planning of sales campaigns according to the company's distribution strategy (tool: AirTable)
✔ Competitive monitoring to ensure the correct pricing positioning of products posted online
✔ Deals back-office set-up (via content loading software: CMS Sanity, IVector), full-scale content management (copywriting, product listings creation)
✔ Follow-up & analysis of sales performance (via Tableau Software), according to predefined KPIs

Sales result of my products has reached ≈ 293k euros, for 473 orders of 24 products

Product Manager

Result-driven sales & digital passionate with +8 years of experience in Sales & Digital Marketing, I have a successful track record with Sales Growth, Customer Retention improvement, your Marketing Strategy design and its rapid implementation. 

Should you see a professional fit with me (new opportunities to discuss, projects to develop together, etc), feel free to contact me via LinkedIn PM. 

I am all eyes :)

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