Valter Fria Filho's Linkedin Analytics

Senior Product Designer | UX/UI Specialist | Product Design Lead With over 10 years of experience in Product Design, UX/UI, and Design Leadership, I specialize in creating user-centered, data-driven, and scalable digital solutions for fintech, insurtech, ride-sharing, and SaaS industries. My expertise spans designing cross-platform experiences (iOS, Android, Web), building and scaling Design Systems, and collaborating with cross-functional teams to drive business growth through impactful design. Key Strengths & Expertise: - UX/UI Design & Product Strategy – End-to-end product development, from user research to wireframing, prototyping, and high-fidelity UI. - Data-Driven Design & Conversion Optimization – Experience leveraging Hotjar, Mixpanel, Google Analytics to refine user experiences and increase engagement. - Design Systems & Scalability – Expertise in creating, maintaining, and evolving Design Systems to improve efficiency and consistency. - Agile & Cross-Functional Collaboration – Strong background working with Product Owners, Engineers, and Data Scientists in Agile, Scrum, and Lean UX environments. - Leadership & Mentorship – Experience leading and mentoring design teams, providing feedback, and fostering growth in high-performing environments. Impact Highlights: - Increased e-commerce conversion rates by 25% through UX/UI improvements. - Led a design system implementation, reducing design and development time by 35%. - Improved app engagement, achieving a 4.6+ rating in app stores and increase weekly active users by 30%. I am passionate about transforming complexity into intuitive and elegant solutions, always seeking innovation, user-centricity, and measurable impact. Open to new challenges in high-growth tech companies that value strategic design, business-driven UX, and scalable solutions. Let’s connect! I’d love to share insights, discuss opportunities, or collaborate on impactful design projects. Main skills: UX Research, UI Design, Mobile Design, APP Design, Web Responsive, Survey, Prototype, Wireframe, Interface design, Competitive Analysis, Usability Testing, A/B Testing, Design systems, Design workshops, Facilitator, Communication, Empathy, Design Thinking Main tools: Figma, Miro, Notion, Maze, Framer, Fullstory, Google Analytics, Amplitude, Hotjar, Qualtrics, Sketch, Adobe XD