J.P. VanderLinden's Linkedin Analytics

Too often, digital marketing has an air of mystery put around it by it's practictioners. Gurus, wizards and ninjas from freelance to agencies try to obfuscate what's really happening, keeping business in the dark about what works, what's worth measuring and what's vanity. I'm on a crusade against that. Over the course of my career, I've sought to make the complicated simple. Helping clients and teammates better understand the alphabet soup of digital marketing (SEM, SEO, PPC, RoAS, CTR) is my passion. Whether it's a global B2B cybersecurity brand or a local jewelry shop, every business is important, and they all deserve to understand how digital marketing can help them grow.