TIDYY

Chief Operating Officer

LYNX | All ears!

Management company

𝐃𝐮𝐭𝐢𝐞𝐬 & 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬:
• Consulting services for scale-ups and SMEs in Belgium.
• Launch of Recruitment-as-a-Service (RaaS): + €70,000 in ARR within 6 months.
• Projects and achievements overview is available upon request.

Co-Founder

HUSWELL

As the Chief Operating Officer and (previous) Marketing Lead, I oversaw the validation of market potential and prepared the team for scaling HUSWELL.

𝐃𝐮𝐭𝐢𝐞𝐬 & 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬:
• Go-to-market strategy: +1100 MQLs and more than 1.4 million impressions within a 6-month period.
• Change management: transitioning from reactive customer service to a proactive service delivery team by implementing new role descriptions, training, recruitment, and evaluations.

Marketing Manager

Strand Associates Consulting

As the Marketing Director, my responsibilities included developing impactful marketing and employer branding strategies, with a particular emphasis on fostering community engagement.

𝐃𝐮𝐭𝐢𝐞𝐬 & 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬:
• generation: € 800,000 in revenue from marketing-generated leads in 2020.
• Project management: rebranding project following the acquisition of 4 companies.
• Event management: enhancing employee satisfaction (+80%) and retention (+86%).
• Social media marketing: achieving organic growth to over 15,000 followers.

Marketing Director

As a member of the management team, I shared responsibility for overseeing the marketing, sales, and HR teams (30+ FTEs). 

𝐃𝐮𝐭𝐢𝐞𝐬 & 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬:
• > € 16 million in revenue and > 10% EBITDA.
• CRM/CMS project management (+ € 200,000): encompassing functional and business analysis, RFI/RFP, negotiation, coordination, budgeting, communication, and training.

EXCO Member

Marketing & Communication Manager

Marketing & Communication Officer

The Farm by BBDO

The Farm is an unique advertising boot camp by BBDO. During 3 intensive weeks, 12 young potentials form a pop-up advertising agency to work on real briefings for real clients.

My job, as a strategic farmer, was translating the client briefing into a clear, workable framework for the rest of the team. Goals, guidelines and client remarks need to be monitored during the creative brainstorm. It was my responsibility to facilitate the creation of a relevant campaign idea that fitted with the briefing. I also pitched the idea to the client.

Clients: BKCP, Bosch, Proximus, VIER

Strategic Farmer

JSM communications

During my second internship I helped planning and organizing the first of a series of business events as an alternative way to attract high-profile prospects for JSM Communications.

Internship

Centre for Entrepreneurship

During my internship I helped developing the Trendspot brainstorming tool. The tool combines relevant trends and creative techniques to find creative and problem-specific solutions. For more information on the tool, check http://centrum-voor-ondernemen.be/nl/student-ondernemer/trendspot.

Hi, I am Tom.

Passionate about anything related to habits, marketing, and entrepreneurship.

I can help you

➡️ develop effective business habits so that your team can work more productively.

➡️ as an operations manager to bring more efficiency and structure to your business processes, team, and strategy.

➡️ as a marketing manager to support your service with converting (content) strategies, (employer) branding, and funnels.

Skills: team management, continuous improvement, project management, strategic thinking, marketing strategy, content marketing, SEA, data analysis, employer branding, business habit design.

📧 𝐭𝐨𝐦@𝐥𝐲𝐧𝐱.𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬

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